Tiên Kiều

Results-driven Event Operations Lead with 6+ years of experience delivering mega-scale concerts, festivals, and multi-week activations of up to 60,000 attendees. Proven expertise in crowd flow management, ticketing/gate operations, on-site contingency handling, and cross-functional leadership across agency and field teams.

Project Coordinator at SHOPEEFOOD (2026-06 – Present)

• Planned and developed concepts for ShopeeFood Merchant & Partner Summit 2026, guiding agencies in creating event concepts, stage content, and partner recognition activities aligned with program objectives.
• Directly led on-site operations across 16 events over 8 weeks (up to 20,000 pax/event), managing agency teams and resolving real-time field issues to maintain smooth execution.
• Managed event budgets ranging from VND 3–9 billion per event, reviewing itemized quotations, identifying unreasonable costs, and finalizing budgets with agencies.
• Evaluated post-event performance based on attendance, app downloads, order volumes, and public feedback; consolidated results and identified operational improvements for future events.

Visual Manager (Freelance) at DREAM STUDIO (2025-01 – 2026-05)

• Coordinated visual production and projection technology for Techcombank H1 & H2 Meeting 2025, Gala Night 2025, TechcomFest 2024, and The Global City Fest 2024.
• Collaborated with directors, VJs, and technical teams to align visual content and projection effects with show scripts and creative concepts.
• Resolved on-site technical issues and coordinated adjustments to maintain production quality, visual consistency, and event timelines.

Senior Event Executive at ZALOPAY (2025-04 – 2025-05)

• Pop-Up & Activation Delivery: Spearheaded the physical operation of the "Mua Vui" interactive activation campaign in Hanoi, attracting 2,000+ visitors with seamless flow management.
• Conversion & Journey Design: Structured visitor navigation journeys from entrance check-in to interactive trial stations and merchandise redemption counters, achieving 800+ purchase conversions and 1,000+ app downloads.
• Stakeholder Coordination: Partnered with Product, Marketing, and on-site staff to monitor real-time scanner/system stability and resolve attendee complaints immediately.

Senior Account Executive at INSPIKE GROUP (2022-09 – 2024-12)

• Mega Crowd Management (Heineken 150th Anniversary – 60,000+ Attendees): Directly coordinated on-site operations, crowd flow zoning, emergency protocols, and VIP hospitality corridors; effectively managed congestion and ensured zero safety incidents.
• On-Ground Activation (Heineken Countdown): Supervised on-ground brand activations engaging 10,000+ attendees, overseeing operational teams that managed check-in counters and distributed 35,000+ product samples seamlessly.
• People Leadership: Managed 2 direct subordinates and mobilized up to 30+ event staff and agency crews across on-site execution, registration desks, and crowd guidance.
• Show & Program Operations: Served as Show Lead for major brand events (e.g., FC Online YEP), aligning staging, visual rundown, and time schedules with venue operations.

Account Executive at PER-FECTIVE (2020-11 – 2022-04)

• Developed event concepts, program content, show flows, and storyboards based on consumer insights and campaign objectives
• Collaborated with Creative, Production, and external vendors to translate concepts into cohesive event content, visual assets, and brand experiences
• Coordinated stakeholders, monitored project timelines, and followed up on execution quality to ensure deliverables aligned with creative directions and campaign requirements

Bachelor in Public Relations – Van Lang University (2017 – 2021)