Van De Roon

Disciplined, detail-oriented, and decisive—I don't claim to always have all the answers from day one, but I am the relentless problem-solver who will always go and find them.

With 5 years of digital marketing experience—spanning leadership roles at FMCG brands as well as both agency and client environments—I have a proven understanding of what makes a strategy succeed and how to execute it flawlessly. My expertise covers global e-commerce across Southeast Asia, Vietnam, and the US, where I’ve built DTC businesses from the ground up: managing everything from store architecture, positioning, and CRO to performance marketing and scaling