SENIOR ACCOUNT MANAGER | IMC LEAD at Ogilvy Vietnam (2023-01 – 2025-01)
- Led integrated marketing campaigns at full funnel across ATL and BTL channels, ensuring alignment with overall business and brand objectives.
- Contributed to new business pitches and strategic proposals.
- Balanced multiple business priorities, optimizing campaign effectiveness while ensuring resource and budget efficiency.
- Identified market opportunities and consumer insights to shape strategic direction across multiple channels.
- Implemented overall strategic approach for campaign execution.
- Managed relationships with key clients, acting as primary strategic advisor.
- Coordinated cross-functional teams to deliver high-quality campaigns
- Ensured campaign alignment with both brand strategy and business objectives.
ACCOUNT MANAGER at MVV SnP Communications (2020-01 – 2022-01)
- Developed and executed IMC strategies for multinational and local clients across FMCG, healthcare, and corporate sectors.
- Led multi-channel campaigns including PR, digital, events, and CSR initiatives.
- Provided strategic recommendations based on market insights and communication trends.
- Managed project timelines, budgets, and stakeholder expectations.
ASSOCIATE ACCOUNT MANAGER at Tequila\TBWA Vietnam (2021-01 – 2021-12)
ASSOCIATE ACCOUNT MANAGER at VietGate Communications (2017-01 – 2021-12)
- Supported and led execution of integrated campaigns across ATL, BTL, and digital platforms.
- Worked on diverse projects including TVCs, brand activations, PR campaigns, and livestream productions.
- Coordinated with media partners and journalists to execute PR plans effectively.
- Ensured consistent messaging across all communication channels.
PR / SOCIAL COPYWRITING & PLANNING at Freelance (2018-01 – 2024-12)
- Experienced in writing PR articles and press releases in both English and local languages.
- Familiar with various industries such as pharmaceuticals, retail, and insurance.
- Revise and propose communication plans, primarily for medium-scale projects.
PARTNER ASSISTANT, ADVANCED at Ernst & Young VN, Ltd. (2016-01 – 2017-12)
Supported end-to-end delivery of internal and external marketing initiatives.
- Managed internal workflows across different teams.
- Ensured brand protocol adherence and quality control for branding standards in all deliverables.
- Coordinated with various stakeholders to organize and host small-scale seminars and marketing events.
- Experienced in multitasking across multiple departments and working under high pressure.
PROJECT COORDINATOR, BRANCH – REPRESENTATIVE at Viettonkin Consulting Management (2015-01 – 2016-12)
- Experienced in setting up new branches with limited resources.
- Proposed plans for marketing and communication activities to raise corporate brand awareness during the early stages.
- Provided consulting management solutions for clients, executed assigned tasks, especially regarding legal registration for businesses with foreign-origin factors.
