Adri Coetzee

Senior freight forwarding and supply chain professional with over 23 years of international logistics experience, delivering end-to-end freight solutions across Ocean, Air and Road Freight. Commercially focused with extensive expertise in international freight forwarding, import and export operations, customer service, commercial quotations, freight pricing, customs coordination and global supply chain management. Recognised for building long-term client relationships, resolving complex operational challenges and managing complete shipment lifecycles from quotation through final delivery.

A proactive, self-managed professional who works effectively in remote environments and across international markets.

Independent Freight & Logistics Consultant at Independent Freight & Logistics Consultant (2025-01 – Present)

Provide independent freight forwarding and logistics consulting services to international customers, combining commercial freight solutions with hands-on operational management.

• Manage international freight movements across Ocean, Air and Road Freight.
• Prepare competitive commercial quotations and logistics solutions tailored to customer requirements.
• Coordinate shipments from quotation and booking through documentation, collection and final delivery.
• Liaise with shipping lines, overseas agents, transport providers, customs brokers, warehouses and customers.
• Provide proactive communication, resolve operational challenges and support long-term customer retention.
• Operate independently while managing multiple customer portfolios, priorities and shipment deadlines.

Operations Manager at Winetrans Logistics (2017-01 – 2024-12)

Managed international freight forwarding operations across exports and imports while overseeing commercial activities, customer service, operational planning and financial performance.

• Managed complex international export and import shipments across multiple global markets.
• Prepared commercial quotations, managed customer pricing and supported file profitability.
• Oversaw end-to-end freight operations including planning, documentation, customs coordination and final delivery.
• Managed supplier negotiations and maintained strong relationships with customers, agents and service providers.
• Monitored shipment progress, provided proactive customer updates and resolved operational issues.
• Produced management reports and managed customer/vendor invoicing with strong attention to accuracy.

Team Leader - International Customer Service & Export Operations at JF Hillebrand South Africa (2002-01 – 2016-12)

Progressed into a Team Leader role supporting Continental Europe and Rest of World wine exports, with responsibility for international customer service, export operations, documentation and team performance.

• Led and developed an international customer service team supporting European and global wine exports.
• Managed daily export operations, documentation and shipment milestones to support accurate, on-time execution.
• Maintained strong relationships with international customers, overseas agents, shipping lines and logistics partners.
• Coordinated end-to-end export processes including bookings, documentation, customs requirements and shipment tracking.
• Recruited, trained and mentored team members and conducted performance reviews and staff development.
• Maintained accurate FLOW system milestones, records and documentation while supporting customer retention and commercial growth.

Export & Warehouse Assistant at Longridge Wine Cellar (1996-01 – 2001-12)

Supported export logistics, warehouse operations and documentation for international wine shipments.

• Prepared and managed export documentation and coordinated containers and local deliveries.
• Completed and submitted SAWIS documentation and supported warehouse planning and shipment preparation.
• Worked with freight forwarders, transport providers and export stakeholders to ensure accurate, compliant execution.

Logistics Coordinator & Tasting Room Assistant at Fairview Wine Estate (1995-01 – 1996-12)

Provided export logistics support while assisting with customer service and warehouse coordination.

• Coordinated export logistics, shipment planning and customer liaison.
• Assisted with warehouse planning, shipment preparation, inventory movement and dispatch.

New Managers Development Programme (2021-01 – 2021-12)

N6 Marketing & Business Studies in Marketing & Business Studies (1994-01 – 1994-12)

Grade 12 – High School Grabouw (1991-01 – 1991-12)