Adrian Madurai

Learning & Development and Customer Development professional with 4+ years of experience across FMCG, retail and restaurant environments. Experienced in employee training, coaching, onboarding, SOP implementation, performance improvement, facilitation and field-based capability development. Strong commercial background with hands-on experience training merchandisers, supporting operational standards, building stakeholder relationships and translating business requirements into practical learning interventions.

Holds a Diploma in Learning and Development and a Diploma in Business Management.

Sales Representative at Cater to You (2025-09 – Present)

• Manage a portfolio of 20+ restaurant and hospitality clients, driving consistent monthly revenue growth.
• Increase average order value through upselling and cross-selling, contributing to an estimated 10–20% revenue uplift.
• Build and maintain strong relationships with decision-makers, supporting long-term client retention.
• Prepare and negotiate pricing and quotations in line with customer requirements and profitability targets.
• Monitor competitor activity, customer trends and market opportunities to strengthen sales strategies.
• Resolve customer queries and complaints efficiently while maintaining high service standards.
• Identify new business opportunities and support customer acquisition within the restaurant and hospitality sector.

Learning & Development Field Coach at Pack n Stack (2023-10 – 2025-08)

• Designed and delivered structured training and coaching interventions for merchandisers and field-based employees across multiple locations.
• Facilitated classroom-style, one-on-one and on-the-job training to support different learning needs and levels of experience.
• Conducted onboarding and induction support for new employees, helping employees understand role expectations, processes, standards and ways of working.
• Delivered SOP training covering merchandising standards, call cycles, documentation, product availability, shelf health, planogram compliance and in-store execution.
• Coached employees through performance gaps by identifying development needs, providing practical feedback and agreeing on corrective actions.
• Conducted regular field observations and performance assessments, using findings to guide targeted coaching and development.
• Supported train-the-trainer activities by helping ensure training content, delivery and practical application were aligned with operational requirements.
• Developed and reinforced practical learning material, training guides, checklists and knowledge-based activities to improve consistency in execution.
• Supported continuous learning by identifying recurring capability gaps and recommending focused refresher training.
• Worked closely with operational teams and stakeholders to understand business requirements and translate them into practical learning solutions.
• Monitored learner understanding and workplace application through observation, questioning, feedback and follow-up coaching.
• Promoted employee engagement, teamwork and accountability through coaching, team-building and performance conversations.

National Client Administrator at Pack n Stack (2022-03 – 2023-10)

• Coordinated national merchandising campaigns across multiple retail locations.
• Supported execution of client requirements, operational standards and merchandising activities.
• Monitored stock availability and supported actions to reduce stock-outs and improve execution.
• Maintained communication with key stakeholders to support smooth delivery of operational requirements.
• Supported promotional campaigns that improved product visibility and in-store execution.
• Compiled and reviewed campaign information and provided operational insights for improvement.
• Assisted field teams with administration, documentation and coordination across multiple locations.

Field Marketer at 365 On Point (2021-01 – 2022-09)

• Executed merchandising strategies across retail stores to improve product visibility and availability.
• Built strong relationships with store staff to secure effective shelf placement and in-store execution.
• Monitored stock levels and supported timely replenishment.
• Collected market and competitor insights to support sales and execution strategies.
• Contributed to improved in-store performance through consistent merchandising standards.

Diploma in Learning and Development – Allison College (2025)

Bachelor in Theology – Trinity Bible College (2022 – 2023)

Diploma in Business Management – Damelin (2016 – 2018)

Matric – Terrence Manor Secondary School (2014)