Al'Wieya Hendricks
Media and Communications Practitioner
About
Marketing and communications professional with over 5 years of experience in campaign planning and execution, digital marketing, events coordination, and content creation. Skilled in copywriting, social media, strategy, brand messaging, and supporting multi-channel marketing initiatives.
Experience
Marketing Assistant - River Bioscience
(2025-06 - 2026-03)
- Develop, write, and edit technical, educational, and campaign content for River Bioscience and XSIT, including blogs, social media, newsletters, and grower communications.
- Lead content strategy and execution across multiple platforms, aligning marketing, communication, and brand goals for agricultural and scientific audiences, internally and externally.
- Coordinate marketing campaigns, manage creative briefs, liaise with internal teams and external partners, and support product launches, events, and media placements.
Copywriter - Dingus & Zazzy
(2023-04 - 2025-03)
- Write and edit for print, web, mobile, video, SEO blogs, ads, & social media.
- Partner with project managers and designers to brainstorm and develop messaging.
- Monitor brand consistency across marketing channels and materials.
Marketing Manager (Part-time) - Eastern Cape Film Festival
(2023-01 - 2024-01)
Filmmaking (Pre-production, Production, & Post-production)
- Pre-production management.
- Pitching to producers.
- Led script development and continuous enhancements on set.
Education
Bachelor of Arts - Media, Communications, and Culture - Nelson Mandela University (2020-01 - 2022-12)
Training Programme - Scriptwriting/Screenwriting - Eastern Cape Film Festival | NFVF (2023-02 - 2023-04)
