Alex Selby
SEO Manager
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About
SEO and digital marketing professional with experience supporting US-based clients across technical SEO, on-page and off-page optimization, keyword research, content optimization, and SEO performance reporting. Experienced in planning and managing SEO tasks that support organic visibility, website performance, search rankings, and lead generation. Comfortable using Google Analytics, Google Search Console, Google Tag Manager, and SEO tools to review performance, identify opportunities, and address search-related issues.
Strong background in working with content, marketing, and development teams to implement SEO updates, support content improvements, and improve overall website performance. Able to manage multiple SEO projects in a fast-paced environment with an analytical, organized, and practical approach.
Experience
SEO Specialist - Cartrack
(2026-04)
- Managed on-page and off-page SEO tasks to improve organic visibility and search performance.
- Conducted keyword research to identify ranking opportunities for website pages and blog content.
- Optimized website and blog content, including metadata, headings, alt tags, internal links, and page structure.
- Identified and resolved technical SEO issues affecting crawlability, indexing, site speed, and mobile performance.
- Updated and published website pages and blog posts using CMS platforms.
- Monitored SEO performance using Google Analytics, Google Search Console, Google Tag Manager, Ahrefs, and related tools.
- Prepared SEO reports and used data to recommend practical improvements.
- Worked with content, marketing, and development teams to implement SEO updates.
Marketing Team Leader, Account Manager & SEO Manager - Office Beacon
(2023-08 - 2026-03)
- Managed SEO across Shopify and WordPress websites for US-based clients.
- Conducted keyword research and competitor analysis using SEMrush and related tools.
- Optimized website pages, blogs, metadata, headings, alt tags, internal links, and page structure.
- Completed technical SEO audits to identify crawlability, indexing, site speed, and mobile performance issues.
- Implemented schema markup, XML sitemap updates, internal linking improvements, and other technical SEO fixes.
- Worked with content writers, developers, and marketing teams to implement SEO updates.
- Reviewed and updated website content to improve relevance, accuracy, and search performance.
- Monitored SEO performance using GA4, Google Search Console, Google Tag Manager, Looker Studio, SEMrush, and Screaming Frog.
- Prepared SEO reports covering rankings, traffic, CTR, conversions, and website performance.
- Managed SEO tasks, timelines, and client communication across multiple accounts.
SEO Specialist - Office Beacon
(2018-10 - 2021-01)
- Managed multiple e-commerce and CMS accounts simultaneously
- Conducted technical audits, keyword research, and on-page optimisation strategies
- Implemented structured metadata and site architecture improvements
- Set up tracking systems via Google Tag Manager and analysed performance using Google Analytics
- Delivered SEO content recommendations aligned with search intent and conversion objectives
Freelance SEO Specialist - Freelance
(2021-04)
- Designed and optimised websites for improved organic visibility
- Implemented technical SEO improvements including structured data and indexing enhancements
- Delivered keyword strategies, content optimisation, and performance reporting
- Analysed GA4 and Search Console data to guide measurable improvements
Online Sales & Store Manager - Vaperite
(2016-11 - 2018-08)
- Managed e-commerce platform including product listings and search optimisation
- Ensured accurate product data and optimised listings for improved organic visibility
- Monitored online sales performance and traffic trends
- Improved conversion through structured content refinement
