Alisia Berrington

After building a solid, detail-driven foundation over 15 years in the legal sector, I made the exciting transition into digital marketing—and I haven’t looked back. Over the past 4+ years, I have specialized in international iGaming SEO, helping affiliate brands grow organic visibility across highly competitive markets in Latin America and the DACH region. I actively leverage generative AI tools (ChatGPT, Claude, Gemini) to augment content production workflows, scale keyword research, and build structured, search-intent-focused briefs.

My approach blends modern AI efficiency with the analytical rigor, research depth, and problem-solving skills I honed in the legal world, ensuring content remains authoritative, human-polished, and high-ranking.

Seo Strategist at OneTwenty Group (2024-12 – Present)

• Regional Site Ownership: Drive organic search strategies across Tier-1 and emerging multilingual iGaming geos in LATAM (Brazil &Argentina) and DACH (Germany, Austria), aligning content with regional nuances and search intent.
• AI-Driven Content Scaling & Briefing: Effectively utilize generative AI tools—including Claude, ChatGPT, and Gemini—alongside Ahrefs and GSC to streamline keyword mapping, draft comprehensive content outlines, and optimize article briefs for writers, drastically cutting turnaround times.
• Technical Health & Site Audits: Run recurring site checks to identify and fix crawl budget bottlenecks, indexing obstacles, and broken redirects, keeping domain health high.
• Visual Assets & User Experience: Create custom featured graphics and infographic assets using Adobe Illustrator and Photoshop to improve SERP click-through rates and on-page dwell times.
• On-Page & Technical Audits: Executed regular technical site audits with Screaming Frog and Xenu, refining URL structures, refreshing outdated metadata, and enhancing internal linking networks.
• Flagship Brand Management: Served as hands-on site owner for Minimum Deposit Casinos (minimumdepositcasinos.org) across German, Austrian, and Latin American territories.

Seo Specialist - iGaming at iServices Consulting (2021-12 – 2024-11)

• Project management of mainly language geo’s, site owner of Latam, Brazil, Germany and Austria Geo’s, coming up with a strategy to improve ranking and content, reviewing and analysing competitors, briefing out content to writers, keyword research using tools such as Ahrefs, Google Search Console, SEO Quake, creation of imagery for website and articles, site fixes, preparing status reports.

Legal Administration & Paralegal at Dessington Marais Inc (IP Attorneys), Sim & Botsi Inc, Edwin Jay Inc, JM Attorneys, and Jacobs Attorneys (2003 – 2020)

Spent over 15 years developing deep organizational and analytical foundations across reputable law firms.

• Key responsibilities included intellectual property filings, court pleadings, client negotiations, debtor reconciliations, and complex document formatting—experience that directly informs my structured, methodical approach to technical SEO and content management.

Chairperson & Trustee at Santa Fe Complex Body Corporate (2020-09 – Present)

• Elected to guide operations, manage budgets, and lead communications for a 152-unit residential community. Reviewed and renegotiated service provider contracts, streamlined digital records in line with POPIA compliance, and resolved community disputes with mediation and clear communication.
• Dispute resolution in the form of debtor negotiation, mediations between disputing units, body corporate representation at regulatory institutions namely CSOS.

Matric (Grade 12) – Hoërskool Hugenote, Springs (2002)

LLB Degree Coursework (15 Modules Completed) – UNISA (2009 – 2016)

Paralegal Practitioner Certificate – University of Cape Town (UCT) / GetSmarter (2021)

The Ultimate SEO Training + SEO for WordPress – Udemy (2022)