Alexa Raad

Social Media Manager and Content Strategist with 5+ years of experience developing and executing content strategies for brands across hospitality, retail, education, construction, lifestyle, and luxury sectors. Experienced in managing multiple client accounts simultaneously, creating engaging social content, developing content calendars, writing platform-specific copy, and supporting brands in building meaningful online communities. Skilled in social media management, content creation, short-form video, copywriting, community management, Canva design, and content strategy.

Experienced working remotely with international clients and cross-functional teams.

Social Media Manager & Content Strategist at MixBloom (2026-01 – Present)

• Manage a portfolio of 7 international client accounts across hospitality, education, construction, jewellery, landscaping, and home service industries.
• Develop monthly content strategies, content calendars, and social media copy aligned with each client's goals and brand voice.
• Create and schedule 60+ pieces of content monthly across Instagram and Facebook.
• Collaborate directly with clients to strengthen brand presence, audience engagement, and content performance.
• Manage community engagement and ongoing client communication across multiple accounts.

Social Media Manager & Short-Form Video Creator at V&A WATERFRONT (2022-01 – 2025-12)

• Managed TikTok for V&A Waterfront (one of Africa's most-visited destinations, 24M+ annual visitors), generating 5M+ video views and growing the account by 15,000+ followers in a single year.
• Grew V&A Watershed's Instagram reach to 1.74M and Facebook reach to 2.64M; Facebook following grew by over 515% during tenure.
• Planned monthly content calendars, directed and edited all video content on-site.
• Conceptualised and led the 'Made by Her' campaign; an original interview series celebrating women vendors.
• Managed community engagement across platforms to build loyal, high-interaction audiences.

Social Media & Content Strategist at QUAZAR (2022-01 – 2023-12)

• Created, scheduled, and posted content across Instagram & LinkedIn for B2B clients.
• Published SEO-optimised blog articles on WordPress.
• Delivered monthly performance reports via Sprout Social.

Social Media Manager & Content Creator at SCOUT PR & SOCIAL MEDIA (2023-01 – 2023-12)

• Developed and executed multi-client social campaigns across Instagram and Facebook. Delivered platform-specific content tailored to each brand's tone, audience and goals.

Bachelor's Degree in Event Management – Stadio University (2016-01 – 2019-12)