Denise Thabo

Results-driven Social Media Manager and Content Creator with expertise in developing and executing data-driven social media strategies that enhance brand presence and engagement. Proficient in leveraging Canva for high-quality visual asset creation, contributing to AI training data annotation, and optimizing digital content workflows. Skilled in analytics, community management, and content creation across diverse platforms, with a proven ability to deliver measurable impact in IT, business, wellness, and lifestyle sectors.

Social Media Manager at Shelling Peas Solutions (2025-03 – 2025-08)

• Spearheaded end-to-end social media strategy for an IT and business solutions brand, increasing brand visibility by 90% and establishing authority through targeted content campaigns.
• Developed and managed platform-specific content, utilizing Canva for visual asset creation, aligning with business goals and audience insights to drive 243% engagement growth.
• Analyzed social media performance using platform analytics, optimizing content strategy and community engagement initiatives to improve key metrics.

Social Media Manager at SearchMedia (2024-02 – 2024-10)

• Designed and scheduled branded content using design tools (e.g., Canva) for various social media platforms, enhancing brand presence and consistency.
• Delivered comprehensive performance reports, utilizing data insights to refine content strategy and improve campaign effectiveness.
• Engaged actively with online communities, fostering brand growth and credibility, which resulted in an increase in community interaction.
• Collaborated with cross-functional teams to integrate social media efforts with broader marketing objectives, ensuring brand consistency.

Bachelor of Arts in Humanities in Sociology and Development Studies – University of Johannesburg (2019 – 2022)

Certificate in Digital Marketing in Digital Marketing – Udacity (2025-01)