Morris Masipa

SEO Specialist and Content Strategist focused on organic growth for WordPress websites. Experienced in building scalable content systems (keyword research → clustering → internal linking → on-page SEO) and using GA4 + Google Search Console to iterate on performance. Founder of a portfolio of SEO sites, including Entrepreneur Hub SA (5M+ pageviews), ConvertMaster.net (programmatic conversion calculators), and niche affiliate projects (SneakyChats, DatingRound, OilyCam, ForeverWatch).

Founder / SEO Specialist (Portfolio Sites) at Self-employed (2021-06 – Present)

Sites: Entrepreneur Hub SA | ConvertMaster.net | SneakyChats.com | DatingRound.com | OilyCam.com | ForeverWatch.net

• Built and scaled Entrepreneur Hub SA through organic SEO (content strategy, keyword research, on-page optimisation, internal linking and link building), reaching 5M+ pageviews.
• Launched ConvertMaster.net, a programmatic conversion-calculator site: used SEMrush to find low-KD (0–29) conversion keywords, generated structured content and calculator-widget templates with ChatGPT Plus, and published at scale via WP All Import + WordPress/Elementor.
• Developed WordPress/Elementor site architecture and templates; implemented conversion-focused CTAs and affiliate placements to improve click-through and monetisation.
• Tracked performance with GA4 and Google Search Console; used data to refine content clusters, update pages and expand high-opportunity topics.
• Built and optimized niche content sites (SneakyChats, DatingRound, OilyCam, ForeverWatch): developed site architecture, topical clusters, internal linking, and conversion-focused CTAs/alternatives sections to improve CTR and affiliate performance.

Independent Writer (Performance-based Publishing) at Opera News Hub (2019-01 – 2020-12)

• Published articles across multiple niches (business, tech, sports, politics and lifestyle) and improved writing discipline, research and editorial structure.
• Optimised headlines and formatting to improve clicks and retention; used performance feedback to refine topics and angles.

BSc in Chemistry, Biochemistry & Biology – Sefako Makgatho Health Sciences University (2015-01 – 2017-12)

Matric in Grade 12 – Tshukutswe High School (2010-01 – 2014-12)