Allison Milton

Strategic partnerships and loyalty leader with more than a decade of senior partner-management experience at MultiChoice, Vodacom and Edcon, built on 25+ years across media, telecommunications, retail, financial services and the public sector. Builds and governs high-value partner ecosystems, negotiates commercial agreements and aligns executive and cross-functional stakeholders to deliver measurable customer and revenue outcomes. Combines corporate commercial leadership with earlier government and national event protocol experience.

Senior Manager, Commercial and Strategic Partnerships at MultiChoice (2024-06 – 2026-08)

• Signed up 300,000 new DStv Stream subscribers through strategic partnerships.
• Led commercial strategy and strategic partnerships for DStv Stream, Rewards and Showmax, supporting subscriber growth, engagement, retention and revenue.
• Negotiated high-value partnership agreements across media, telecommunications, retail and lifestyle sectors.
• Aligned Product, Marketing, CVM, Finance, Legal, Technology and partner teams to deliver agreed programmes.
• Owned business cases, budgets, forecasts and executive reporting to guide investment and prioritisation decisions.
• Monitored partner commitments, contractual compliance and delivery risk, driving corrective action where needed.
• Delivered customer-journey and platform improvements, including Salesforce and voucher-platform integrations.
• Role ended in August 2026 following a company restructure that affected the department.

Senior Specialist, Customer Value Management: Rewards at MultiChoice (2022-01 – 2024-05)

• Developed and optimised rewards partnerships and benefits supporting acquisition, retention and customer value.
• Managed partner onboarding, governance, performance reviews and contractual obligations.
• Coordinated campaigns and propositions across Marketing, CVM, Digital, Finance, Legal and Technology.
• Analysed programme and partner performance and recommended interventions to improve outcomes.

Partner Relations Specialist, Vodabucks at Vodacom (2021-04 – 2021-12)

• Managed strategic partner relationships in the Vodabucks loyalty ecosystem, supporting engagement and retention.
• Led onboarding and implementation planning for new rewards partners; drafted partner agreements and governance documentation.
• Coordinated integrated partner campaigns and resolved delivery issues across internal teams and external partners.

Senior Specialist, Partner Management at Edcon Commercial Services, Thank U Digital (2018-06 – 2020-08)

• Developed and executed partnership strategy for the Thank U Rewards programme and value-added services.
• Managed B2B relationships across banking, insurance, telecommunications, fuel, retail and lifestyle.
• Led partner negotiations, commercial governance and performance reviews; prepared business cases and executive presentations.
• Role ended in August 2020 following the Edcon business rescue and sale.

Specialist, Partner Management at Edcon Commercial Services, Thank U Digital (2016-11 – 2018-05)

• Managed strategic partners and commercial agreements supporting the Thank U loyalty ecosystem.
• Managed approximately R204 million in revenue, tracking delivery, performance and partner obligations.
• Developed acquisition, engagement and retention campaigns with rewards and financial-services partners.

Earlier Edcon roles at Edcon Ecommerce Stores, Edcon CNA, Edcon Thank U Digital (2012-05 – 2016-11)

• Copywriter and Merchandise Controller (Mar - Nov 2016): governed digital product content and partner operating requirements for ecommerce.
• Assistant Category Marketing Manager, CNA (Sep 2015 - Feb 2016): supported category plans, supplier coordination and promotions.
• Thank U Loyalty Assistant (May 2012 - Aug 2015): supported the launch of the Thank U loyalty programme and its partner propositions.

Executive Assistant at Absa Cash Solutions (2010-11 – 2012-04)

• Provided executive coordination, committee support, stakeholder liaison and reporting.

Executive Assistant at Gauteng Department of Education (2009-01 – 2010-11)

• Provided executive coordination and stakeholder liaison; supported departmental events and protocol activities across government and external stakeholders.

Training Manager at Itumeleng Training Solutions (2007-02 – 2008-12)

• Delivered sports management and event management training for the Department of Sports and Recreation.

Secretary at Gauteng Department of Education (2000-01 – 2007-01)

• Delivered secretarial and administrative services at Cavendish Primary School and served as Secretary of the Eldorado Park Primary School Sport Union.
• Received multiple Administrator of the Year awards (2000 - 2007) for service excellence in sport administration, management and coaching at provincial and national school sports level.

Postgraduate Diploma in Management – Regent Business School (2022)

Diploma in Marketing Management – IMM Graduate School (2018 – 2020)

National Senior Certificate – Rand Girls High School (1999)