Luyanda Nene

Senior commercial media and partnerships professional with more than 20 years of experience across television advertising, content sponsorship, advertiser-funded programming, integrated brand partnerships, strategic account leadership and new-business development. Track record of building senior agency and advertiser relationships, translating business objectives into commercially viable media solutions, developing revenue pipelines and leading proposals and negotiations from opportunity through delivery.

Experience spans broadcast media, digital extensions, technology, research and consulting, with exposure to major South African brands and organisations.

Senior Account Manager - Brandsphere Media

(2024-07)

• Manage strategic agency and brand relationships and commercial opportunities for a specialist media business focused on content sponsorship, advertiser-funded programming and integrated partnerships across SABC1, SABC2, SABC3 and SABC+.
• Translate advertiser objectives into commercially relevant sponsorship, content-integration, broadcast, digital and experiential propositions.
• Build account growth plans and maintain a live opportunity pipeline, driving new and incremental revenue from existing and prospective clients.
• Lead client presentations, proposal discussions and commercial negotiations around content ownership, branded integrations and nontraditional media formats.
• Coordinate broadcaster, sales, business-intelligence and operations stakeholders to deliver approved campaigns against timelines and commercial commitments.
• Monitor campaign performance and post-campaign reporting to support renewals, upselling and long-term partnerships.

Independent Consultant - Media24

(2020-03 - 2022-04)

• Provided commercial support focused on advertising revenue growth, strategic client development and sales planning.
• Developed sales strategies aligned to revenue targets and priority categories; managed key agency/client relationships and identified opportunities to grow share of spend.
• Prospected for new business, developed commercial proposals and supported negotiations through close.
• Managed revenue budgets, forecasts and pipeline reporting, highlighting risks and opportunities against target.

Account Director - Headliners Media Group

(2016-03 - 2019-12)

• Led senior client relationships and commercial accounts with responsibility for revenue delivery, account growth and client-service quality.
• Developed account plans and growth strategies to increase revenue, retention and share of client spend; owned annual targets, budgets and forecasting.
• Led proposal development, presentations and negotiations for media, sponsorship and partnership opportunities.
• Built relationships with agencies, marketers and decision-makers while coordinating internal and external stakeholders through campaign delivery.

Sales & Marketing Consultant - T-Systems

(2016-09 - 2018-12)

• Supported business development and marketing of enterprise technology products and services to C-suite and senior corporate decision-makers.
• Developed strategic sales and marketing plans, generated qualified leads, prepared value propositions and supported pipeline development.
• Contributed to annual planning, budget management, forecasting and performance reporting.

Independent Media Consultant - Various Media Owners & TV Producers

(2014-01 - 2016-08)

• Delivered media and sponsorship sales support for organisations including Provantage Media Group, Mzansi Magic, independent filmmakers and television producers.
• Sourced advertising, sponsorship and partnership opportunities and built tailored commercial propositions around advertiser objectives, audience fit and available assets.
• Managed agency and direct-client relationships from prospecting and presentation through negotiation and close; advised media owners and producers on positioning, pricing and go-to-market strategy.

Project Manager - Global Breakthrough

(2014-01 - 2014-12)

• Managed international entertainment projects involving artist representatives, suppliers, production partners and event stakeholders across multiple markets.
• Owned timelines, budgets, logistics and production requirements; coordinated international representatives in the United States, Germany, Chile, Spain and the United Kingdom.

Consultant / Black Market Specialist - UCT Unilever Institute

(2013-04 - 2013-11)

• Provided consumer-market insight and consulting support focused on South Africa's black middle-class market.
• Presented strategic consumer insights to marketers and translated research findings into practical implications for brand, communication and market-development decisions.

Account Manager - DStv Media Sales

(2006-05 - 2012-12)

• Managed television airtime and sponsorship sales to media agencies and advertisers, focused on revenue growth, account development and long-term commercial relationships.
• Grew client investment through contract negotiations, incremental commitments and proactive identification of new opportunities.
• Drove new business, prepared revenue forecasts and account reports, and built durable agency/client relationships through responsive commercial problem-solving.

Negotiation Skills - Scotwork Negotiation (2019 - 2019)

Time Management - Eleni Cousins (2012 - 2012)

Executive Development - Business Management - Stellenbosch Business School (2011 - 2011)

Proactive Selling Skills - Take the Lead Holdings (2007 - 2007)

Diploma - Media Studies - Boston Media House (2005 - 2005)

Matric - Queens High School (2002 - 2002)