Multimedia Specialist at 555 Media Hub (2025-04 – Present)
- Producing L-Boards and broadcast graphics for DTSV channels including M-Net and Moja Love, delivering broadcast-standard visual content to tight deadlines across multiple channels simultaneously.
- Created bumper ads for major FMCG brands including Flying Fish and Schweppes — high-visibility short-form content designed for broadcast and digital platforms.
- Leading the development of a unified brand identity system for Nobanda Investment Group and its subsidiaries, including 555 PR & Events and 555 Tech & Innovation — translating a complex holding structure into a coherent visual language.
- Designing bespoke iconography, logo treatments, and brand guidelines to establish consistent visual standards across the full investment portfolio.
- Developing strategic creative rationales and positioning materials to compete for high-level contracts in the South African market.
Co-Founder & Creative Director at Leo Kreatives / Zari's Learning (2025-01 – Present)
- Co-founded Zari's Learning — a CAPS-aligned educational platform built for South African children, inspired by our daughter Azzaria and designed to provide culturally representative learning resources for every African child.
- Led all creative output from the ground up: brand identity, logo, comprehensive phase-based design system, WordPress website, educational resource templates, 3D animation videos, and social media assets across Facebook, Instagram, and YouTube.
- Developed a three-tier print system (Full Colour, Colour-In, and Eco/Ink Saver) embedded into every resource to ensure accessibility across all income levels.
- Built and manage the full platform at zarislearning.co.za, overseeing creative direction, content production, and brand consistency across all touchpoints.
Freelance Graphic Designer (part-time, remote) at Twinkl UK (2024-01 – 2024-12)
- Designed educational resources for a leading UK-based digital publishing platform, producing print-ready and digital assets to Twinkl's brand and quality standards.
- Managed workload independently alongside a full-time Creative Lead role, demonstrating strong time management and the ability to deliver to international client briefs.
Creative Lead at Matus (2022-05 – 2025-03)
- Led a team of 7–10 creatives across design, digital marketing, and content, overseeing resource allocation, creative quality, and delivery timelines.
- Developed and owned brand strategies for multiple digital marketing campaigns, driving measurable improvements in customer engagement and brand visibility.
- Used Google Analytics and Everlytics to interrogate performance data and continuously optimise visual assets, resulting in sustained growth in social media engagement.
- Directed end-to-end digital asset production for product launches, maintaining 100% brand consistency across all touchpoints.
Digital Marketing Specialist at Matus (2022-04 – 2023-04)
- Built Matus's entire digital presence from zero — growing Facebook to 11K followers, LinkedIn to 8K followers, Instagram to 680 followers, and the Matweld YouTube channel to 395 subscribers, entirely through organic content strategy with no paid advertising.
- Designed and executed targeted digital marketing strategies across SEO, email marketing, and content delivery.
- Developed and managed social media content pipelines, driving consistent growth in lead generation through data-led content strategy.
Mid-Senior Graphic Designer at Matus (2017-04 – 2020-10)
- Produced digital and print collateral — brochures, advertising assets, social media content — to elevate brand identity for a range of clients.
- Contributed to brand consistency reviews and supported senior creative leads in campaign rollouts.
Senior Graphic Designer at Vermont Sales (2020-11 – 2021-08)
- Designed digital and print brand collateral including brochures, ads, and social media assets.
- Created packaging design for product lines and managed social media content.
- Produced motion graphic product videos, animated videos, and unboxing videos with integrated motion graphics — bringing Vermont Sales products to life on digital and social platforms.
- Implemented streamlined design processes that improved team workflow efficiency.
Junior–Mid Graphic Designer at Dawn Marketing and Design (2013-03 – 2017-03)
- Produced high volumes of digital and print collateral for a diverse client portfolio spanning brochures, advertising, and social media assets.
- Maintained brand consistency across all client deliverables on multiple simultaneous campaigns.
- Produced and edited motivational video content using stock footage, and handled full video production for client conference events — expanding the agency's video capability beyond traditional print and design.
Junior Graphic Designer at B & M Signs (2010-03 – 2012-12)
- Designed specialist signage for major clients including Absa and Johannesburg City Parks.
- Managed vinyl cutting and large-format Roland printer production from file prep through to final print.
