Senior Digital Art Director - M&C Saatchi Abel - Cape Town
(2023-07)
- Lead the delivery of integrated digital campaigns across web, social, email and mobile channels from briefing through to launch.
- Turn campaign briefs into customer communications, digital content and campaign assets while maintaining brand consistency and quality.
- Work closely with Strategy, CRM, Client Service, UX, Development and Production teams to coordinate delivery and keep projects on track.
- Design digital experiences using UX/UI and customer journey principles to improve engagement and usability.
- Analyse campaign performance and contribute to reporting, optimisation and test-and-learn initiatives.
Lead UX/UI Design Lead - Digify Africa
(2021-10 - 2022-12)
- Developed digital communication strategies to support educational and organisational objectives.
- Designed user-centred UX/UI solutions, customer journeys and educational WhatsApp chatbot experiences that improved engagement and accessibility.
- Created digital campaign assets, customer communications and presentations across multiple digital channels.
- Monitored engagement and performance data to support reporting and ongoing optimisation.
- Worked closely with stakeholders to interpret briefs, coordinate project delivery and collaborate across cross-functional teams.
Art Director - King James - Cape Town
(2021-08 - 2023-07)
- Developed and delivered integrated marketing campaigns across digital and social platforms.
- Led the creative direction of photography and video shoots aligned with campaign objectives.
- Created customer-facing digital content for web, social media and marketing communication channels.
- Supported digital customer and stakeholder communications across websites, newsletters and online platforms.
- Presented creative concepts and campaign updates to clients and internal teams throughout project delivery.
- Contributed to campaign reporting, performance reviews and continuous improvement initiatives.
Experience Designer / Digital Art Director - FCB Hello Computer - Johannesburg
(2017-04 - 2021-07)
- Developed integrated digital marketing campaigns from concept through to execution.
- Conducted UX research, wireframing and interface design for digital products and platforms.
- Designed user-centred digital experiences across web, mobile and social channels.
- Created motion graphics and digital campaign assets supporting integrated marketing initiatives.
- Partnered with multidisciplinary teams through workshops and design reviews to refine user experiences and campaign outcomes.
Art Director / Digital Designer - The Creative Counsel - Johannesburg
(2015-10 - 2017-03)
- Developed creative concepts for integrated campaigns across digital, print and experiential platforms.
- Managed projects from brief through to creative execution, working closely with clients and internal teams.
- Led the creative direction of photography and video shoots aligned with campaign objectives.
- Worked with suppliers and production teams to deliver high-quality work on time and within budget.
- Supported campaign reviews and applied learnings to improve future creative work.
Graphic Designer / Art Director - Ogilvy South Africa - Johannesburg
(2014-07 - 2015-09)
- Designed digital experiences for websites, mobile platforms and integrated online campaigns.
- Created digital advertising, motion graphics and campaign assets across multiple brands.
- Developed campaign concepts and creative assets for social media, email and display advertising.
- Worked closely with creative, strategy and production teams to deliver campaigns from concept through to final production.
Multimedia Designer - Big Media Publishers - Johannesburg
(2013-02 - 2014-06)
- Designed digital and print marketing collateral across multiple brands.
- Produced motion graphics, video content and digital assets for campaigns.
- Supported content planning, publishing schedules and website development.
- Developed photography and video content for editorial and social campaigns.
- Assisted with brand guideline development and digital platform improvements.
Digital Content Management Intern - Brand South Africa - Johannesburg
(2012-02 - 2013-01)
- Supported national digital communication campaigns across web, newsletters and stakeholder platforms.
- Produced digital content, stakeholder communications and campaign collateral aligned with brand standards.
- Coordinated campaign content with internal stakeholders and external agencies.
- Assisted with engagement monitoring, benchmarking and campaign performance reporting.
- Supported stakeholder events through content development, digital assets and communication materials.
Multimedia Design Tutor - University of Johannesburg - Johannesburg
(2011-09 - 2011-12)
- Tutored first-year Multimedia Design students in design principles and digital communication.
- Guided students in visual problem-solving, design thinking and practical multimedia application.
