Ayran Arendorff
Marketing & Brand Strategist
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About
Marketing and brand strategist with a track record spanning agency leadership, data administration, nonprofit communications, and sales. Combines commercial training from a Bachelor of Commerce in Management Sciences with Marketing Management at North West University with hands on delivery across brand architecture, digital campaigns, content strategy and client relationship management. Currently extending that foundation with a Bachelor of Arts in Psychology, deepening the human behaviour and data driven side of every strategy.
Skilled at translating data into actionable insight and turning brand vision into measurable growth. Comfortable operating across the full marketing stack, from strategy and design through to execution and reporting, and known for building structure where there was none.
Experience
Founder & Chief Creative Strategist - DesignbyAyran Marketing Freelance - Remote, South Africa
(2025-01)
- Lead a boutique marketing firm delivering bespoke brand identities for high growth clients across multiple sectors.
- Develop integrated marketing strategies spanning social media, SEO and visual storytelling to build cohesive brand presence.
- Manage end to end client relationships, from initial brand discovery through to final campaign execution and reporting.
- Direct creative output to produce high impact visual assets that strengthen brand recognition across digital platforms.
Freelance Marketing Consultant - Self Employed - South Africa
(2025-01)
- Design and develop client websites using beginner to intermediate platforms, ensuring brand consistent digital presence.
- Create complete brand identities including logo design, visual language and brand guideline documentation.
- Build and schedule content calendars for clients using Meta Business Suite and related social platforms.
- Deliver marketing consulting services including campaign ideation, copywriting and strategic advice aligned to client goals.
Freelance Business Consultant, SME Support - Self Employed - South Africa
(2025-01)
- Guide entrepreneurs through CIPC registration, tax number applications and other licensing required for business setup.
- Advise small business owners on compliance, structuring and operational planning during early stage growth.
- Support micro enterprises in identifying target markets and establishing foundational customer communication strategies.
- Act as liaison between clients and external platforms such as banks and government services when required.
Marketing & Communications Management - NPO Sector - South Africa
(2026-01)
- Designed and executed multi channel communication strategies to amplify nonprofit voices and missions.
- Maintained brand consistency across all platforms, ensuring a unified and professional public message.
- Oversaw public relations and stakeholder engagement to build lasting community partnerships.
- Crafted compelling fundraising narratives that contributed to increased donor engagement.
Data Administrator - YearBeyond - South Africa
(2026-01)
- Maintained robust data management systems to support data integrity and security across the organisation.
- Translated complex datasets into actionable insights that informed organisational growth strategy.
- Streamlined administrative workflows through structured data processing and reporting tools.
- Collaborated with cross functional teams to align data strategy with wider organisational goals.
Telesales Representative - Nova Life Pty Ltd, The Box Fashion - South Africa
(2024-07)
- Maintained and updated client records in the CRM system to ensure accuracy and efficient follow up.
- Converted warm leads into sales through tailored, persuasive product pitches.
- Handled customer objections and resolved concerns to support satisfaction and repeat business.
- Collaborated with the sales team to consistently meet and exceed weekly and monthly targets.
Education
Bachelor of Commerce - Management Sciences with Marketing Management - North West University, Potchefstroom Campus (2023-01)
National Senior Certificate - Bonnievale High School (2022-12)
Bachelor of Arts - Psychology - University of South Africa, UNISA (2026-01)