Mila Sabelo

Strategic and results-driven Brand & campaign marketing strategist with experience across global influencer marketing, retail marketing campaigns, and brand partnerships. Experienced in developing brand positioning strategies, executing large-scale marketing campaigns, and identifying high-performing creators to drive brand visibility and campaign performance. Currently working with a UK-based influencer marketing agency supporting global wellness and health brands through influencer discovery and campaign support.

Campaign Discovery Executive - Augmentum Media - UK (REMOTE)

(2026-02)

• Identify influencers for global wellness and health brands.
• Evaluate creators based on engagement metrics and brand alignment.
• Support campaign managers with creator approvals and campaign execution.

Campaign & Operations Coordinator - Smart Media - Johannesburg, SA

(2022-04)

• Managed retail marketing campaigns across 300+ stores including Dis-Chem and Clicks.
• Coordinated in-store branding including digital windows, fragrance counters and display units.
• Supported account managers with client communications and campaign feedback.
• Worked with cross-border teams in Botswana and Namibia.
• Contributed to the launch of Dis-Chem's Better Rewards loyalty programme.

Marketing Manager - Goodie Tutors - Johannesburg, SA

(2021-03 - 2022-03)

• Led marketing strategy and brand positioning.
• Managed social media platforms and engagement.
• Supported website development and digital marketing.
• Content creation & graphic design

Freelance Graphic Designer & Social Media Manager - Self-employed - Johannesburg, SA

(2022-04)

• Develop brand identities including logos and brand guidelines.
• Provide social media management and content creation.

Sales Assistant - Guess Accessories - Durban, SA

(2021-12 - 2021-12)

• Provided luxury retail sales support during a high-traffic seasonal promotional period.
• Assisted customers with product selection across handbags, shoes, jewellery, watches, sunglasses and fragrances.
• Supported visual merchandising, product displays and store presentation.
• Assisted with stock checks, inventory organisation and point-of-sale support

Honours Degree - Strategic Management - University of Johannesburg (2022)

Bachelor of Commerce Degree - Strategic Management - Varsity College (2021)

Matric - Danville Park Girls High School (2017)