Bridget Hendricks

A results-driven Education Sales and Business Development professional with proven experience in student recruitment, enrolment conversion, B2B sales and revenue generation. Experienced in promoting and selling technology-focused programmes, including Digital Marketing, Cybersecurity, Data Analytics, Artificial Intelligence, Software Development and IT qualifications. Demonstrates a strong ability to understand client and student needs, provide tailored programme guidance, overcome objections and convert qualified leads into successful enrolments and business opportunities.

Highly skilled in lead generation, consultative selling, pipeline development, relationship management, presentations and negotiations, with the ability to engage effectively with individual students, parents, professionals and corporate decision-makers. Experienced in identifying new business opportunities, developing sales pipelines, conducting programme presentations and positioning training solutions according to market and organisational needs.

Student Advisor at CTU (2026-03 – Present)

• Advising prospective and existing students on suitable academic programmes based on their career goals, interests and educational background.
• Promoting and selling CTU qualifications through face-to-face, telephonic and digital student engagement.
• Conducting consultations with prospective students to identify their study needs and recommend relevant courses and programmes.
• Providing detailed information on course content, admission requirements, duration, fees, career opportunities and programme outcomes.
• Promoting and advising students on Information Technology programmes, including Software Development, Cybersecurity and Diploma in IT.
• Explaining the technical subjects, career pathways and industry-relevant skills associated with IT programmes to prospective students.
• Promoting IT programmes that provide opportunities to work towards industry certifications such as CompTIA A+, where applicable.
• Generating and following up on leads through outbound calls, enquiries, referrals and digital platforms to convert prospects into registered students.
• Managing the full student sales cycle, from initial enquiry and needs assessment through to application, registration and enrolment.
• Achieving individual and team student recruitment, conversion and registration targets within set deadlines.
• Handling student enquiries and providing accurate guidance on programme selection, applications, registrations and related academic processes.
• Maintaining regular follow-ups with prospective students to overcome objections, address concerns and support successful enrolment.
• Building and maintaining positive relationships with prospective and current students to enhance student experience, retention and referrals.
• Updating student information, lead records and follow-up activities on relevant CRM and student management systems.

Team Leader (Student Advisor) at Regenesys Business School (2024-07 – 2026-02)

• Consistently exceeded monthly revenue targets of approximately R700K, achieving between R900K and R1.2M+ in sales.
• Achieved peak performance of R2M in monthly revenue through enrolments & collections.
• Enrolled 30+ students per month, including both individual & corporate group enrolments.
• Successfully sold programmes in Digital Marketing, Cybersecurity, Data Analytics, Artificial Intelligence, and Business.
• Conducted both B2C and B2B sales, effectively engaging individual clients & stakeholders.
• Led and supported a sales team to consistently meet and exceed enrolment targets.
• Managed the full sales cycle, including lead generation, client consultation, objection handling, and closing.
• Represented the institution at career expos, corporate engagements & networking events.
• Developed and maintained strong client relationships to drive repeat business and referral opportunities.
• Tracked and analysed sales performance metrics to optimise strategies and improve conversion rates.
• Achieved 264% of target in the first month (R132,063 vs R50,000 target).
• Recognised as Top Performer during the onboarding period.
• Awarded Best Newcomer for outstanding sales performance.
• Consistently exceeded monthly targets by 30%–70%+.

Sales & Retentions Consultant at Avbob (2022-07 – 2024-06)

• Generated leads, conducted cold calls and secured client appointments.
• Conducted B2B and telephonic sales of funeral cover solutions.
• Conducted client needs analysis and recommended suitable insurance products.
• Followed up on missed payments and implemented client retention strategies.
• Negotiated with clients, resolved concerns and reduced policy lapses.
• Managed policy enquiries, client servicing and application processing on Pola.
• Maintained accurate client information, records and filing systems.
• Compiled daily, weekly and monthly sales statistics and management reports.
• Maintained strong client relationships and provided professional support.
• Met sales targets and developed strategies to drive business growth.
• Processed and captured client applications accurately and efficiently.
• Kept customers informed about new and existing insurance products.
• Resolved customer complaints and policy-related queries professionally.

Reception / Sales Consultant at Bayteck Fire Equipment & Training (2020-03 – 2022-06)

• Managed calls, emails, correspondence and visitor reception professionally.
• Coordinated office activities, appointments, meetings and administrative tasks.
• Prepared reports, meeting minutes and maintained accurate records.
• Generated leads, contacted prospects and converted sales opportunities.
• Assessed client needs and recommended suitable health and safety products.
• Prepared quotations, negotiated prices and followed up on sales leads.
• Maintained client databases and coordinated sales activities with internal teams.
• Processed purchase orders and coordinated timely client deliveries.
• Assisted with marketing events, promotional displays and customer enquiries.

Sales Executive at Swarovski (2014-06 – 2020-02)

• Presented & sold jewellery & crystal products while achieving excellent customer service.
• Assessed customer needs and recommended suitable products.
• Built strong relationships with regular and VIP customers.
• Processed sales, cash and banking transactions accurately using POS systems.
• Maintained store presentation and visual merchandising standards.
• Assisted with stock counts, inventory control and product replenishment.
• Handled customer enquiries, complaints, exchanges and after-sales support.
• Supported promotional events, campaigns and daily store operations.

Sales Consultant at Hollard Insurance (2011-07 – 2014-05)

• Sold life insurance policies and achieved monthly and quarterly sales targets.
• Conducted needs assessments and recommended suitable insurance solutions.
• Built and maintained client relationships while identifying new business opportunities.
• Managed leads, followed up with prospects and converted opportunities into clients.
• Resolved client enquiries and complaints, ensuring effective service delivery.
• Completed applications accurately and ensured regulatory compliance.
• Represented the company professionally and upheld its brand values.

Grade 12, National Senior Certificate – Welkom Secondary School (2009 – 2009)