Chantel Matshwe

A strong willed individual who seeks a challenge that will strengthen their curiosity and willpower to deliver quality work with maximum effort. Accompanied by dedication with a creative and entrepreneurial spirit to identify and solve problems efficiently.

Marketing Coordinator at Africa Sunoil / Africa Palm Products (2024-05 – Present)

Developed and executed integrated marketing campaigns across B2B and B2C channels for key brands driving brand awareness and sales growth.

• Designed and launched multi-channel marketing campaigns, including digital, print, and in-store activations, increasing brand engagement and market penetration.
• Produced high-impact marketing collateral, including trade presenters, social media graphics, animated videos, store signage and newspaper advertisements, ensuring brand consistency and presence.
• Managed Meta platforms (Facebook, Instagram) for key brands, enhancing online presence and customer interaction.
• Planned and attended B2B trade shows, conducted B2C product demonstrations (wet & dry demos), and strengthened wholesale customer relationships.
• Led end-to-end execution of NPD campaigns—from strategy development to packaging designs and shelf displays—ensuring successful product rollouts.
• Monitored competitor activity and provided insights to refine marketing strategies and maintain competitive advantage.
• Assisted in internal stakeholder communications and content designing and sharing.
• Coordinated and designed procurement of marketing materials and point-of-sale (POS) assets while overseeing Marketing spend.

Marketing Co-ordinator at Nelson Mandela Children's Hospital (2023-10 – 2024-04)

• Set up and lead internal briefing sessions for hospital campaigns and events
• Follow up on running tasks ahead of deadline for all team members
• Event planning assistance (Supplier communication, research on venues when required)
• Social media content creation and posting, caption writing and community management.
• Page activity sharing based on running campaigns
• WhatsApp post sharing on NMCH Internal Communications group
• Content treatment writing for upcoming campaign shoots
• Video content creation for social media posting and internal communication engagements
• Attending of exhibitions and trade shows to enhance hospital presence and the recruitment of medical practitioners

Vendor Acquisition Associate at Homzy Furniture Maketplace (2023-07 – 2023-08)

• Seeking furniture businesses through desktop and physical search and sign them up as vendors
• Connecting with potential furniture store vendors on terms of contract and payments
• Negotiation on vendor benefits
• Meetings set up and lead for onboarding sessions to back end platform of online page
• Filing of contractual agreements
• Follow up on vendor performance and any assistance required
• 17/20 Vendors signed.

Marketing & Sales Consultant at Tetra Pak Southern Africa (2021-03 – 2023-03)

• Customer reconciliation update and check on budget spending
• Mock-up creation and ordering to help customer execute packaging idea
• Approval of MS creative submitted from customer for payment approval
• Packaging Mock-Up creation using Package Visualizer
• Customer Presentation preparation
• Commercial team product sampling and research for product innovation
• Marketing Support and Ad on Pack filing for all customers
• Co-ordinating team on customer activities (visits and mock up delivery timelines)
• Ordering of product samples and ideas worldwide
• Perform product idea sorting and shipping for samples to internal teams and customers
• Raise Purchase Order Requisitions for sample orders, customer claims
• Conduct desktop research and product analysis to support presentations and insights.
• Sourcing and order placement for customer visit branded giveaways
• Employ marketing analytics techniques and tools for consumer data and product performance (NielsenIQ)
• Lead Management and nurturing through Smart Sales (Marketing Automation)
• Market Innovation and competitor watch reporting on recent trends and developments

Marketing Assistant & Admin Clerk at Packing Online (Insights Marketing) (2020-05 – 2021-02)

• Update ofdaily and weekly production
• Weekly stock count of raw material and packed product
• Processing in-house Alien Sweets orders to retailers
• Customer reconciliation update and check on budget spending
• Mock-up creation and ordering to help customer execute packaging idea
• Approval of MS creative submitted from customer for payment approval
• Youtube recipevideoshooting andposting
• Social Media engagements with local baking groups
• Assist in Social Media caption writing
• Update copy on Trade presenters, POS Material and website update
• Update of product specification documentation for Anchor Yeast product offering
• Artwork editingandproofing Closely asisst with in-house brand Alien Sweets website creative Ordering and approval of corporate/promotional clothing, POS Material and customer giveaways

Brand Assistant at Anchor Yeast (2019-04 – 2020-05)

• Annual 'Rise to the Challenge Campaign Co-ordinating
• Partnership and/or sponsorship scouting
• Communication with contestants and teams on availability
• Bursary and fund allocation assistance for competition winners
• Nationwide prize handover to contestants and high schools
• Dry & wet instore promotions
• Annual Stokvel demonstrations
• Brand awareness High School drives intended for 'Rise to the Challenge' campaign
• Youtube recipevideoshooting andposting
• Social Media engagements with local baking groups
• Assist in Social Media caption writing
• Update copy on Trade presenters, POS Material and website update
• Update of product specification documentation for Anchor Yeast product offering
• Artwork editingandproofing Closely asisst with in-house brand Alien Sweets website creative Ordering and approval of corporate/promotional clothing, POS Material and customer giveaways

Matric – Tulip Combined School (2016)