Cindy Lewis

Creative Strategist with 20+ years of experience helping businesses solve challenges through strategic branding, UX/UI, digital marketing and customer-focused design. I specialise in translating business objectives into connected brand ecosystems that strengthen brands, improve customer journeys and support measurable business growth. Experienced in leading projects from concept through execution, collaborating with cross-functional teams, and delivering integrated creative solutions across branding, digital platforms, marketing campaigns and customer acquisition systems.

Passionate about combining strategic thinking with purposeful design to create experiences that deliver lasting business value.

Creative Lead & Strategist | Brand & UX/UI Designer | Digital Marketing at WYW (Work Your Wealth International) (Present)

• Developed brand and creative strategies for multiple education and coaching brands, aligning customer journeys, digital marketing and UX with business objectives.
• Designed end-to-end customer journeys spanning paid advertising, landing pages, course enrolment, onboarding and marketing automation.
• Planned and optimised lead generation funnels using ClickFunnels and CRM integrations.
• Led creative direction across branding, websites, educational platforms, webinars, marketing campaigns and digital products. Collaborated with leadership to improve conversion-focused marketing assets.
• Integrated marketing automation to streamline lead management, improve response times and support scalable campaign growth.

Founder, Creative Director at Creative Images (1991-01 – Present)

Full-time 2006–2016 | Freelance & Consulting 2016–Present

• Ran a creative business delivering branding, websites, print, and marketing work.
• Led and mentored a team of designers, ensuring quality standards and on-time project delivery.
• Redesigned UI for e-commerce site, cutting bounce rate by 22% and lifting conversions by 15%

Senior Graphic and Web Designer at Brand New Communications (2004-08 – 2006-12)

• Managed brand identity, marketing, print, and web-related design projects.
• Collaborated with Marketing team on targets, deliverables and metrics.
• Delivering marketing and design collateral under budget by 10% with 95% client satisfaction.

Graphic and Web Designer at Ace Casino Equipment (1999-01 – 2002-12)

• Delivered graphic and web design support for company communications.
• Produced machine graphics in-house that saved the operating budget 50%.

Graphic Designer at Artistic Splash (1995-01 – 1999-12)

• Delivered freehand and digital graphics for apparel and screen printing.
• Collaborated with clients to develop tailored designs.
• Produced designs and print mediums in-house saving production costs 35%.

Graphic Designer at The Sign Centre (1993-01 – 1995-12)

• Managed a retail store and supervised a team of 10 staff members.
• Delivered graphics for signage and screen printing.
• Produced signage and design in-store saving operating costs by 54%.

Graphic Designer Diploma

Grade 12 (Matric)