Cliffton Beukes
Sales representatives and marketing manager
About
Professional with 20+ years of experience in Marketing Management and Planning.
Experience Includes Marketing Operations, Planning, Coordination, Implementation, Budgeting and Compliance. Effective organizational, management, and supervisory skills in addition to being a reliable team player and powerful hand. Diligent and dedicated to achieving goals in whatever that they undertake.
Enhanced by effective interpersonal skills and communication at all levels. Developing and providing technical and administrative direction on all qualitative and operations decisions, which bear critical importance to overall Division Objectives, Operations, and Profitability. Sound ability to identify complex problems and review related information to develop & evaluate options and implement solutions.
An innovative, meticulous and dependable professional, with extensive organizational expertise, and proven ability to multitask, deliver results regardless of pressure.
Experience
MANAGER: STRATEGIC PROJECTS - HINTERLAND (AGRICULTURAL TRADE)
(2014-06 - 2020-08)
- Led and implemented strategic projects to reduce risk across all branches.
- Conducted feasibility studies and prepared business cases to support strategic decisions.
- Oversee execution of approved business models and strategies, ensuring alignment with organizational goals.
- Evaluate operational inefficiencies and develop new Standard Operating Procedures.
- Supervise procurement and installation of operational systems across all branches.
- Lead the Hinterland rebranding initiative.
- Accountable for financial oversight and budget control for all projects; deliver regular reports to Executive Management.
- Responsible for ongoing maintenance and security management across all branches.
MARKETING MANAGER: INPUT SUPPLY (TRADE DEPARTMENT) - SENWES & HINTERLAND
(2008-01 - 2014-05)
- Manage input marketing team, providing infrastructure and leadership to achieve regional sales targets.
- Promote company's product range (fertilizer, seed, chemicals, animal feed) to existing and new clients.
- Support cross-functional collaboration between departments (credit, trade, insurance) to generate sales and identify new opportunities.
- Develop and maintain strategic partnerships with key clients and suppliers.
- Conduct quarterly performance reviews and competitor analysis to inform product and service improvements.
- Determine pricing structures and profitability across regions.
MARKETING/SALES MANAGER: ASIA PACIFIC REGION - NASCHEM A DIVISION OF DENEL PTY LTD
(2004-11 - 2007-12)
Defense Industry
- Engage with international clients and government entities across Army, Navy, and Air Force sectors.
- Identify competitive product pricing and unique selling propositions to secure sales.
- Conduct market research and analysis to gather competitive intelligence and forecast sales.
- Manage contract administration, export permits, and compliance with statutory marketing requirements.
- Develop international distribution partnerships and represent the company at global trade shows.
- Maintain regular communication with clients and cultivated long-term business relationships.
CIVIL CONSTRUCTION CONTRACTOR - SELF-EMPLOYED - VARIOUS LOCATIONS [Potchefstroom]
(2006-01)
- Oversee civil construction projects from concept to completion.
- Deliver new residential developments, refurbishments, and maintenance projects.
- Skilled in building, plastering, electrical work, carpentry, and tiling.
Education
AMP - Advance Management Program - WITS UNIVERSITY (2011-01 - 2011-12)
Middle Management Programme - POTCHEFSTROOM BUSINESS SCHOOL (2009-01 - 2009-12)
Baccalaureus Atrium Degree - Communication - POTCHEFSTROOM UNIVERSITY FOR CHRISTIAN HIGHER EDUCATION (1992-01 - 1995-12)
Senior Certificate - Grade 12 - PROMOSA SECONDARY SCHOOL (1991-01 - 1991-12)
