Senior Digital Marketing Manager | Full-Funnel Growth, Paid Media & Marketing Automation
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Growth-minded marketing manager with 10+ years across B2B and digital, combining strategy with hands-on execution.
McLennan I own full-funnel campaigns across LinkedIn, Google and email, manage CRM and marketing automation, and drove a 13% increase in lead generation by tying activity to measurable pipeline. I'm an analytical, curious generalist who's comfortable owning a marketing budget, optimizing websites for signups and conversion, running paid acquisition, and reporting honestly on what works and what doesn't. I work from South Africa on full overlap with US Central hours and thrive in fast-moving, scaling environments.
Senior Digital Marketing Specialist (IMEA), Marsh McLennan, 04/2024–Present: Own strategy and execution across LinkedIn, Google and email; manage CRM and marketing automation; drove a 13% lift in lead generation; plan and report on regional campaigns with budget ownership.
Trade Marketing Specialist, Dole PLC (UK), 05/2023–04/2024: Grew organic traffic 20% via SEO across 20 markets; ran paid media across Google, YouTube and Meta; delivered B2B campaigns across paid, organic, email and social; managed agencies within budget.
Ecommerce & Digital Marketing, Theo Paphitis Retail Group (UK), 01/2023–05/2023: Led an SEO project into the UK top 10 for its category; ran Google Ads; optimized the website for conversion.
Digital Marketing Manager, Anova Health Institute, 01/2019–01/2022: Ran a campaign generating 500,000+ impressions; managed Google Ads, WordPress, Mailchimp; built monthly performance reports.
BA in Politics, Philosophy & Economics - completed (Honours in progress).
Digital Marketing Diploma - Completed Digital Marketing Institute UK.
