
Craig Goodrum
Operations, sales, engineering and product-development leader
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About
Operations, engineering and product-development leader (BSc Aeronautical Engineering) with 25+ years' experience building and improving advanced composites businesses across manufacturing, distribution and technical sales. Strengths include scaling operations, translating customer requirements into manufactureable specifications, leading cross-functional teams (production, quality, maintenance, sales and applications), and driving profitable growth through structured problem-solving and disciplined execution. Career highlights include establishing and managing Aerontec's Gauteng branch, leading EMEA prepreg P&L and product management for Mitsubishi Chemical Advanced Materials, and recent startup operations leadership for a new prepreg plant.
Experience
Operations Manager at CiC GmbH (2026-01 – 2026-08)
- Led operations for a greenfield prepreg manufacturing site (production planning, shop-floor execution, quality interface, maintenance coordination and delivery performance).
- Stabilised engineering and maintenance execution by tightening equipment ownership, cadence and escalation; introduced on-time delivery (OTD) measurement and visibility.
- Built daily management routines with line leadership; coached the Production Manager's transition into a people/area leadership role.
- Identified key operational constraints and created a focused improvement roadmap with 6S.
- Onboarded and trained new hires (incl. Warehouse Manager), aligning standard ways of working.
Head of Prepreg Business EMEA & Product Management at Mitsubishi Chemical Advanced Materials (MCAM) (2023-11 – 2025-02)
- Responsibility for EMEA prepreg P&L (budgeting, forecasting, mix and margin), partnering with Sales and plant leadership on growth and delivery performance.
- Led product management for the prepreg portfolio: market requirements, positioning, specifications, roadmap and lifecycle decisions.
- Managed key accounts and customer programs, coordinating technical support and securing approvals.
- Served as interface to the Heinsberg plant: translated application needs into product/process/quality requirements for production and QC.
- Led root-cause problem solving on quality and delivery issues; drove CAPA closure with clear owners, deadlines and follow-up.
Technical Sales Manager (Gauteng) / Branch Management at Aerontec (Pty) Ltd (2019-02 – 2025-02)
- Established and managed the Gauteng branch: customer support, order fulfilment coordination and local operations.
- Owned key accounts across advanced composites (marine/aerospace/industrial), providing technical guidance and product selection support.
- Improved supply reliability for critical materials through proactive supplier coordination and inventory planning.
- Grew branch revenue by ~200% over four years; improved net profit from break-even (2019) to ~17% (2022).
- Maintained profitability through the COVID period via margin discipline, mix optimisation and cost control.
Owner/Director at Kusanii Composites (Pty) Ltd (2015-02 – 2025-02)
- Built a niche distribution offering around prepreg and composite materials; managed supplier coordination, purchasing and stock planning.
- Provided technical support to customers (materials selection, processing guidance) while managing day-to-day business operations.
Technical Manager at Blackstone Tek (Pty) Ltd (2010-02 – 2015-02)
- Led design and development of new composite products from concept through testing, documentation and release.
- Owned the quality system (QA/QC), including nonconformance management, corrective actions and operator training.
- Drove manufacturing cost reduction across materials, process and scrap/rework drivers.
- Managed the engineering function (priorities, resourcing, documentation and cross-functional coordination with production).
- Supported production management to improve throughput, quality and delivery performance.
Education
BSc (Eng) in Aeronautical Engineering – University of the Witwatersrand (1989 – 1994)

