Daniel Hink

Commercial Executive with more than 26 years of leadership experience delivering profitable growth across Southern Africa's FMCG, retail and distribution sectors through customer strategy, commercial transformation and executive stakeholder engagement. Proven record of developing customer-centric growth strategies, leading Joint Business Planning (JBP), negotiating complex commercial agreements and building high-performance commercial organisations for multinational consumer goods businesses. Recognised for transforming customer performance, strengthening strategic partnerships and consistently delivering award-winning execution for leading global brands including Mondelēz, Unilever, Tiger Brands, L'Oréal, Johnson & Johnson, SC Johnson, Nestlé, Colgate-Palmolive and Heineken.

Experienced operating at Executive Committee level, presenting commercial performance, customer insights and strategic growth recommendations while leading cross-functional collaboration across Sales, Marketing, Category, Supply Chain, Finance and Operations.

Business Development Executive at CA Sales & Distribution (CA&S Group) (2025-10 – 2026-06)

Responsible for identifying strategic growth opportunities, developing commercial partnerships and expanding the Group's customer and principal portfolio.

• Developed the Group's long-term Business Development Strategy focused on customer diversification, strategic partnerships and digital transformation.
• Built executive commercial proposals targeting multinational manufacturers and other strategic growth opportunities.
• Developed customer-centric commercial solutions leveraging CA&S' distribution capability, technology platforms and market intelligence.
• Strengthened relationships with government, investment agencies and industry stakeholders to unlock new commercial opportunities.

Group Sales Director at CA Sales & Distribution (CA&S Group) (2023-07 – 2025-09)

Executive responsibility for customer strategy, commercial performance and sales execution across Botswana.

• Led customer strategy across Botswana's largest retail groups, for Modern & Traditional Channels.
• Presented Executive Committee reviews covering customer performance, principal performance, value and volume trends, market risks and commercial opportunities.
• Developed customer-specific growth plans and strategic interventions based on detailed commercial analytics.
• Improved collaboration across Sales, Marketing, Supply Chain and Operations to strengthen customer execution and service delivery.
• Led strategic customer engagement with multinational principals including Mondelēz, Unilever, Tiger Brands, Colgate and Kimberly-Clark.
• Introduced structured sales planning, merchandising capability development, customer review processes and commercial governance to improve execution standards.
• Designed and implemented the CA Sales Pyramid Awards, embedding a culture of recognition, accountability and execution excellence across field sales, merchandising and management teams.

Sales Director at Global Holdings Botswana (DP World Group) (2017-01 – 2023-12)

Responsible for commercial strategy, customer growth and revenue performance across Botswana.

• Led the commercial turnaround following the integration of PST Sales & Distribution and Global Holdings.
• Retained 95% of multinational principals while improving operating profit and accelerating recovery of historic acquisition losses, achieving the planned recovery in 6 years instead of the projected 10 years.
• Built customer strategies delivering sustained growth across multiple FMCG categories.
• Strengthened executive relationships with retailers, wholesalers and multinational brand owners.
• Received multiple international recognitions including: L'Oréal Distributor of the Year (5 consecutive years), SC Johnson Distributor of the Year, Johnson & Johnson Exceptional Execution Award, Twinsaver Largest Export Market Award

National Key Account & Operations Manager at Revlon South Africa

Led national customer relationships, annual negotiations, Joint Business Planning, customer P&L management, pricing strategy, trade investment and retailer profitability.

National Key Accounts & Operations Manager at AMKA Products

Led national key account strategy across South Africa while managing export markets in Botswana and Namibia.

National Sales Account Manager at Imperial VMS

Sales Manager at Massmart (Makro)

Senior Management Development Programme – Gordon Institute of Business Science

Art & Science of Negotiation – Wits Business School

Finance for Non-Financial Managers – University of the Witwatersrand

Management Certificate in Management – Graduate Institute of Management & Technology