Denise Erasmus

Having started my career as a laboratory analyst at Castrol in 1993, I am fortunate to have an in-depth scientific understanding of lubricants and fuels. With this foundation, I ventured into sales and marketing, where I found my passion. Managed to obtain my certificate in Tribology with a distinction, which have always been invaluable in my career.

I have gained sales and marketing experience in all lubricant markets, as well as many other product types, over more than 25 years, mostly in the petrochemical industry. Although I have an analytical, detail oriented mind and excel at problem solving, I also thrive at building great relationships, by ultimately understanding people and finding solutions to suit their specific needs in business. I am a team player, but also enjoy making an impact as a self-starter and leader.

Marketing and Sales of any product I believe in, comes easy for me. To encourage and assist people to be and excel to the best of their ability, is the ultimate success for me. Driven to be the best I can possibly be, I always endeavour to meet and exceed my goals and targets.

It is important for me, to keep broadening my knowledge and learn new ways to be most effective in any position that I find myself in. I have learnt a great deal and have always believed that interpersonal and customer relationships, together with a loyalty mindset, that ultimately profits the company I work for. For me, it is most important in being a successful sales and business person.

I believe anything is possible with a positive mindset, adaptability and to never surrender, until I have mastered all challenges.

Business Development Manager Gauteng - Alchemy Medical Supplies (PTY) Ltd

(2024-08)

Sales & Marketing Manager - Shiptech Petroleum

(2022-07 - 2024-09)

Graphic design, website administrator, logo design (in charge of department) Marketing & Sales

• Promoting and selling diesel, lubricants, and chemicals
• Identifying and pursuing new business opportunities, managing the full sales cycle
• Building and maintaining strong client relationships
• Negotiating pricing and sales agreements
• Meeting or exceeding sales targets and quotas
• Resolving customer issues and ensuring satisfaction
• Tracking sales performance and generating management reports
• Delivering technical presentations and training, especially for lubricants
• Monitoring industry trends and competitor activities
• Cultivating relationships with key accounts and partners

Area Sales Consultant & Depot Manager - Engol Lubricants Consultant & Shiptech Petroleum - Gauteng, Freestate, Mpumalanga, North West & Limpopo

(2020-06 - 2022-06)

• ENGOL LUBRICANTS
• New Business Generation – All automotive and industrial markets, focused on Agriculture
• Maintaining and servicing all AFGRI, TWK, Hinterland and NWK branches in area.
• Sales Forecasting
• Key Account duties and liaison at the AFGRI Head Office
• Technical product recommendations and solutions to lubrication challenges
• Brand Awareness and Promotions
• Financial Reports
• Stock Control
• SHIPTECH PETROLEUM Fuel Depot (City Deep)
• New Business Generation – Fuel Clients, local and national
• Manage staff – HR Responsibilities and negotiations with union
• Consolidate figures on different fuel management systems
• Manage oil store for cash and account sales
• Stock Control and Orders for bulk fuel drops

National Sales & Marketing Manager - Stylish Foxx (PTY) Ltd - Cosmetics, Fashion Wear, & Handbags

(2016-12 - 2020-05)

Graphic design, website administrator, logo design (in charge of department) Branding, Marketing & Sales

• Selection, Imports and exports of products for company
• Overseeing employees, in their various capacities ranging from accounts department, sales, etc
• Pricing
• Seasonal strategies and prediction of new product trends.
• Sourcing new product suppliers, locally and internationally.
• Negotiating deals
• Advertising and Media Campaigns
• Promotions and shows

Automotive Business Consultant Lubricants - Engen South Africa

(2009-10 - 2013-01)

Graphic design, website administrator, logo design

• All accounts – Debtors and Creditors
• Overseeing office and staff
• Sales
• Key accounts management – new and existing business
• Salaries and Wages
• Estimates
• Correspondence and legal contracts
• Accounts Receivable
• Tenders
• Pricing

Key Accounts Marketing Manager - Matrix Vehicle Tracking

(2006-02 - 2009-09)

Marketing Manager Insurance -Calling on Insurance Companies

• Generating new business
• Sales Forecasting
• Training of product range at Outsurance Head Office and South African Underwriters
• Client Liaison
• Reports
• New product development for insurance market
• Presentations
• Calling on automotive franchised dealerships
• Calling on independent product installers - Car Radio Alarm Specialists
• New business generation – Franchised and independent car dealers

Automotive Business Consultant - Engen Petroleum Limited

(2005-06 - 2006-01)

• Calling on automotive franchised dealerships (Mercedes, BMW, Toyota, VW etc)
• Product forecasts
• Orders
• Training customers – presentations
• Accounts receivable
• New business
• Technical Product recommendations
• Lubrication Equipment Investment in Trade
• Equipment control at franchised dealerships

Automotive Business Consultant - ExxonMobil SA

(2003-11 - 2005-06)

• Customer liaison – Franchised dealerships (Vehicles and Trucks)
• Resellers – Trade Center, Shoprite Checkers
• Spares and accessories – Auto Parts
• Retail – Engen Service Stations
• Training and presentations
• Equipment/Investment in trade
• Trade Accounts Receivable
• New Business
• Product recommendations
• Problem Solving
• Marketing and Business Plans
• Equipment, advertising and marketing budgets
• Achievement of targets

Sales Consultant - Consumer SBU - Castrol South Africa

(1998-06 - 2000-08)

Servicing existing client base – 300 clients Market – All automotive (Spares & Accessories, FMCG/Supermarkets, Independent workshops, Biking and Boating, Franchised dealers)

• Lubricants and Chemical Cleaners
• Calling on Existing client base
• New business development
• Solving Lubrication problems
• Sampling for lab analysis
• Markets – Paper, Plastic, Cement, Food & Bev, Textiles, Rubber, Industrial Distributors, etc
• Proposals
• Lube Surveys
• Reports
• Presentations
• Trade accounts receivable

Sales Consultant - Industrial SBU - Castrol South Africa

(1997-12 - 1998-05)

• Product recommendations
• New business development
• Proposals and contracts
• Pricing
• Presentations
• Promotions
• Reports
• Negotiating with contractors and clients / Lubrication Equipment
• Meeting Sales Budgets, Investment in the trade Budgets
• Gross Profit achieved 12.7% over Budget (1998) Target R2.7 million
• Gross Profit achieved 16.3% over Budget (1999) Target R2.9 million

Laboratory Technician/Analyst - Castrol South Africa

(1993-12 - 1997-11)

• Quality Control to SABS ISO 9002 standards
• Sampling of all new batches of oil made
• Oil analysis of samples (transformer, automotive, cutting lubes, Chain Saw Samples, etc.)
• Formulation of specialty greases – rock drill and client specifics
• Analysing filling line samples
• Recording of all results
• Formulation of rock drill greases for mining and industry specific applications
• Calibration of equipment and standardization of solutions
• Authorize decanting and repacking activities
• Monthly stock counts and calculations of bulk tank oils

Laboratory Technician/Analyst - Impala Platinum

(1988-03 - 1993-11)

• Sample preparation & analysis at various stages of refinement
• Environmental tests
• Atomic absorption through spectrometer analysis
• Solutions
• Reports

Channel Marketing Advisor & Key Accounts Manager - Agriculture - ExxonMobil SA

(2000-09 - 2003-10)

• Promotion development and planning (Promotional material etc. shows, advertising)
• Pricing
• Forecasting
• Training to sales staff at retail outlets
• Presentations
• Product launches
• New branch launches
• New business – Got all 60 AFGRI branches on board
• AFGRI Head Office negotiations
• Trade Accounts Receivable
• Proposals, budgets

FC Plumbing (PTY) Ltd

• Graphic design, website administrator, logo design
• All accounts – Debtors and Creditors
• Overseeing office and staff
• Sales
• Key accounts management – new and existing business
• Salaries and Wages
• Estimates
• Correspondence and legal contracts
• Accounts Receivable
• Tenders
• Pricing

Diploma - Clinical Hypnotherapy & Regression - Academy of Metaphysics (2006)

Certificate - Principles of Marketing, Macro & Micro Economics, Business Communication - Marketing Management Institute (2003)

Diploma - Haute Couture Fashion Design and Pattern Drafting - Kirsten International Academy of Fashion Design (1989)

Fashion Design & Factory Practice - Wits Technikon (1987)

Matric - Voortrekker High (1986)