Dineo Modiba

Media relations – Sourcing interviews, features, speaking opportunities and exclusive content with relevant media Main point of contact for client Developing Activity plans per quarter

Account Manager - Main Client and media Liaison - Clockwork Media

(2021-11 - 2023)

• Media relations – Sourcing interviews, features, speaking opportunities and exclusive content with relevant media
• Main point of contact for client
• Developing Activity plans per quarter
• Identifying content angles relevant to each brand
• Mentoring my Account Executive and preparing her goals and ensuring we meet them per quarter
• Developing Quarterly and Annual client reports
• Putting together coverage and status reports
• Opening Cost Estimates each month per client
• Assigning team tasks and developing job bags on magnetic
• Managing team's timesheets
• New business development

Account Manager - Main Client and media liaison - TRIBECA PR

(2019-09 - 2021-10)

• Develop PR Activity plans for clients
• Develop and map out strategy plans for new clients
• Source and Manage all Influencer engagements for all clients
• Social media management in terms of coverage received from engaged influencers
• Everyday client liaison
• Weekly activity strategy for all clients
• Draft and pitch media interviews
• Brief client and attend every client interview
• Identify newsjacking opportunities daily
• Onboarding AE's and Interns
• Continuously maintain and build relationships with media and influencers
• Develop content angles and brief writers
• Manage and mentor account executive and intern
• Develop and manage all client events, from content development angles, interviews, event supplier partnerships, co-ordinate all event logistics, final event report development
• Arrange for media product review, track, and report on coverage
• Develop client annual reviews
• Identify new media for relevant for clients
• Draft media releases and opinion pieces when content is unavailable
• Continuous industry research for all my clients to propose the best story angles based on current affairs and trends
• Drawing up budgets for campaigns and sourcing relevant CE's
• Putting together invoices for clients and services providers
• Managing teams' timesheets in accordance with each client's retainer agreement

Account Manager - Main Client and media liaison - EVOLUTION PR

(2018-06 - 2019-08)

• Event planning and implementation
• Drafting releases and Opinion pieces
• Develop story angles
• Brief writers for press releases and opinion pieces
• Draft media interview pitches
• Developing new business prospects
• Acquire media interviews
• Draft media briefing documents
• Update monthly reports and coverage reports
• Attend all client meetings
• Liaison between client and all media
• Manage the account executive and PR assistant
• Assign them weekly tasks

PR Consultant (Equivalent to a Junior Account Manager) - MEROPA COMMUNIATIONS

(2016-02 - 2018-05)

• Plan and manage event logistics
• CSR strategy and implementation plans
• Compile and manage client internal publications. Brief writers edit stories and compile story diaries monthly
• Draft advertorials
• Compile content calendar
• Draft client profiles
• Draft staff Adhoc mailer when needed
• Compile client monthly billings
• Compile monthly reports
• Compile quarterly reports
• Compile budgets based on projects
• Compile Strategies
• Compile implementation plans
• Coverage reports
• Draft media releases
• Media monitoring daily
• Client media summaries (Weekly)
• Compile close-out reports after events
• Manage all the interns
• Compile job cards for all events and stakeholder relations
• Project manage the team
• Attend to media queries
• Set up client interviews accompanied by client briefing documents
• Conduct and manage client internal communications
• Media liaison
• Pitch media stories

Public Relations Practitioner - BLUE BULLS COMPANY

(2014-06 - 2014-10)

Public Relations Officer - BATHALE MEDIA

(2012-07 - 2012-12)

National Diploma - Public Relations Management - Tshwane University of Technology (2007 - 2011)

Matriculation - Sutherland High School (2006)