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Results-driven Creative Lead with 15+ years of experience directing and executing high-impact multimedia content (video, animation, motion graphics, AR) for global brands including SkyShowtime, Adidas, Porsche, and Audi. Data-informed strategist who develops content strategies for YouTube and social platforms, achieving a +560% Instagram follower increase and a +233% YouTube subscriber increase for major clients. Workflow optimization expert leveraging the full Adobe Creative Suite and cutting-edge AI tools to lead end-to-end production teams, achieving up to 30% faster post-production turnaround.

Freelance Videographer & Multimedia Editor at Independent Clients (2025-11 – Present)

• Direct, produce, and execute high-converting multimedia marketing content for B2B and B2C clients, including inBeat, Dude with a van, TotalEnergies, and Seller X (Amazon).
• Manage end-to-end video production workflows, from product videography and lifestyle shoots to advanced color grading and final audio mixing, optimizing content for digital platforms and e-commerce growth.

Senior Editor (3-Month Contract) at Catch and Release Studios (2025-06 – 2025-09)

• Delivered contemporary TVCs and digital video content for the Rain telecommunications brand, communicating engaging narratives across all digital platforms.
• Executed end-to-end post-production, combining 2D/3D motion graphics, advanced color grading, sound design, and VFX (compositing, roto-brushing) to elevate product aesthetics.

Creative Lead at Team5pm (2024-07 – 2025-04)

• Spearheaded multimedia production for Basic-Fit, BOL, and SkyShowtime Europe, culminating in the high-profile 2024 SkyShowtime Christmas campaign.
• Pioneered and integrated AI workflows into post-production, driving a 30% reduction in task turnaround times and boosting team productivity.
• Led, mentored, and expanded a video editing team, defining data-informed editing strategies that maximized audience retention and channel growth across YouTube, TikTok, and Instagram.
• Developed, produced, and edited complex explainer content from concept to delivery, including a high-performing Quantum Computing security video for Sumsub (watch on YouTube).

Senior Multimedia Designer at Dentsu (2023-07 – 2024-07)

• Directed and executed high-impact multimedia content for global brands including Ferrero Rocher, Beiersdorf (Eucerin, Elastoplast), ABSA, Standard Bank, Stodels, and Old Mutual.
• Designed comprehensive mock-ups, scripts, and wireframes to illustrate product functionality, executing advanced 2D/3D motion graphic design and visual effects across the agency’s portfolio.

Senior Editor at We Are_Creative for LOOP New Media GmbH (2022-05 – 2023-05)

• Edited and produced engaging, trend-driven video content for premium global accounts including Adidas, Puma, Moët Chandon, Breitling, Audi, and Porsche.
• Managed full-suite post-production encompassing cinematic color grading, final audio mixing for broadcast, green screen compositing, and DIT workflows.

Videographer / Motion Designer / AR Designer at Shimansky (2019-07 – 2022-05)

• Developed data-informed social media content strategies that grew Instagram from 3,000 to 20,400 followers within two years (+560%) (view on Instagram).
• Conceptualized and executed the highly successful “Table Mountain Ring” campaign, spanning video, AR, graphic design, and podcasts.
• Produced original 2D/3D animations and augmented reality assets to enhance digital jewelry product visualization for web and mobile.

Video Content Producer at Interactive Africa / Design Indaba (2014-01 – 2018-04)

• Revamped the editorial content strategy for YouTube, growing the channel from 3,000 to 10,000 subscribers in just one year.
• Managed end-to-end production of the official Design Indaba event videos, overseeing a post-production team and leading global content capture across European emerging markets (AGI, London Design Festival) (watch playlist).

Digital Video Producer & Offline Editor at Various Agencies (King James Group, CMT) (2012-11 – 2014-01)

• CMT (SABC 1): Commissioned to offline-edit the hit 13-episode television drama series “AMAZA”, using advanced narrative arc editing and detailed video archiving.
• King James Group: Produced and edited impactful online campaigns for the agency’s portfolio, most notably the strategic delivery of the Bell’s Whiskey campaign.

BA in Editing, Sound Design, Visual Effects – AFDA, Cape Town (2006 – 2009)