Creative Copywriter | Corporate Communication Specialist | Digital Communities and Social Media Manager
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I'm a seasoned creative communicator and copywriter with a decade-long track record in advertising, public relations, organisational communication and impactful development communication. My experience also includes universities recruitment services, people management, training and facilitation. Passionate about how storytelling can be used to draft effective communication strategies.
Big on digital and its role within the communication mix, with experience in social and communities' management and digital strategy. Committed to amplifying voices of marginalised communities and fostering social awareness. In addition to this, I am dedicated to empowering young people, nurturing their potential, and leading programs focused on life skills and social impact.
Further experienced in equipping grassroots organisations and enhancing community capacity for sustainable development. Let's connect and collaborate on impactful storytelling and communication strategies.
Freelance Sales and Stakeholder Engagement at Namibia Oil and Gas (2025-12 – Present)
Work primarily as a freelance sales executive and client relationship officer for Namibia Oil and Gas, the leading publication within the oil and gas industry. This role also has me develop external technical communications for various stakeholders through the publication of the bi-annual industry report. In addition, it also includes writing content that is not technically heavy for non-industry stakeholders making it easy to read.
Most of the work also includes engaging on a B2B level. Decode the energy sector's objectives and plans going into the development of the industry. The role also includes social media content development as well as assisting in the production of content for the publication's various communication platforms.
Freelance Creative Copywriter, Corporate Communicator and SoMe Manager at Freelance (2018-04 – Present)
Work as a freelance copywriter and communication practitioner offering services in advertising, digital marketing, social media and generic copywriting. my current client portfolio has included advertising agencies, health organisations, logistics companies, non-profits and governmental agencies. In this role I also develop communication strategies and digital media plans for clients seeking to amplify their organisation's voice and communication portfolio. Write white papers on different subjects including but not limited to the environment, global health, finance, the creative industry and much more.
Digital Media Associate, External Communication and Social Media Content Creator at Uppsala University (2021-08 – 2023-09)
Active Digital Media manager for Uppsala University, promoting and growing the online social media community of international students through content creation and creative communication strategy development. Also responsible for sharing information, managing online conversations, and all other interactions on social media platforms. Facilitate personal engagements with students in both formal and informal settings.
Assist in increasing engagement and building a positive brand image for Uppsala University among international students. Work closely with university staff and other stakeholders to ensure effective communication and coordination for international students at Sweden's oldest university. Helped grow followers by over 4000 in a space of two years, organically.
Responsible for online community engagement, information sharing.
Creative Copywriter, Corporate Communicator and Social Media Manager at Ogilvy Namibia (2017-08 – 2021-01)
Worked as creative copywriter, digital content creator and social media manager on Ogilvy Namibia's portfolio of clients which included public institutions, banking and finance, transportation, healthcare, food, beverages, entertainment, non-profits and other various private businesses. Daily tasks included but were not limited to creating and editing copy to effectively communicate brand messaging, contributing towards creative strategy as part of a creative team, managing digital communities and social media platforms, particularly Instagram and Facebook, including content development.
Ads to increase reach and engagement for brands whilst analysing brand performance and tailoring strategy to meet KPIs
Creative Copywriter and SoMe Manager at Young Designers Advertising (2015-08 – 2017-08)
Worked primarily as a creative copywriter writing copy for campaigns and all creative work required by the advertising agency for clients whose industries included health, finance and banking, private businesses, food, logistics and transport and entertainment, to name but a few. My role also included digital media strategy development as well as social media management with a focus on using data and analytics to create effective communication strategies and interventions that produce results.
Junior Copywriter at Advantage Y&R (2015-02 – 2015-05)
News Journalist and Radio Presenter at Duma FM (2011-08 – 2013-04)
Intern Copywriter at Horizon Ogilvy & Mather, Botswana (2011-09 – 2011-11)
Sole copywriter for brands such as Mascom, BHC
Development Communications Consultant at The Usawa Institute (2021-05 – Present)
Facilitate and train leaders of non-profit organisations by providing training on effective digital communication practices, with a large focus on girls and women running their own organisations, across 7 countries in Sub-Saharan Africa. Developed a curriculum that covers a range of topics under the umbrella of development communication including: Help equip and empower non-profit leaders with the necessary skills to effectively communicate and manage their organisations. I also draft communication plans for development projects.
Project Officer - Country Lead at Champions For Life (2014-01 – 2021-01)
Work as National Coordinator: Namibia for Champions for Life, a non-profit Psycho-Social Spiritual support organisation for children infected and affected with HIV/AIDS across the SADC region (excl. Angola and DRC). This role included partnering with local health authorities through the CDC and linking up with donors for program implementation focused on psycho- social support for adolescents across Namibia.
In addition, the role took into account budgeting and financial management, M&E, ream resource management, training and equipping, communication and project management. Developed training manuals and procedure documents for psycho-social support management in young people from vulnerable environments.
Founding Chairperson at African Students Association of Uppsala (2023-08 – Present)
Founding Chairperson of the African Students Association of Uppsala, a non- profit organisation dedicated to supporting and enriching the lives of African students in Uppsala, Sweden. The association serves as a vital resource and community hub for students from Uppsala University (UU) and the Swedish University of Agricultural Sciences (SLU).
Board Member - Head of Debate at UF Uppsala - The Association of Foreign Affairs (2022-08 – 2024-07)
Board Member and Head of Debate, Public speaking and the Uppsala Association of Foreign affairs which actively engages in conversations on international relations and geo-politics. This role has given me access to leading political figures such as former prime ministers, ambassadors and heads of international agencies and organisations with a vested interest in politics and international relations.
Master of Social Science in Media and Communication: Digital Media and Society – Uppsala University (2021-08 – 2023-07)
Bachelor of Communication Honours in Communication – Namibia University of Science and Technology (2018-01 – 2018-12)
Bachelor of Arts in Communication and Media Studies – University of Limpopo (2006-01 – 2010-12)
