Yolanda Sithole
Social Media & Community Manager
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About
Results-driven Social Media & Community Manager with 3+ years of experience managing digital communities, optimizing engagement, and delivering data-driven insights across retail, healthcare, FMCG, lifestyle, and technology sectors. Skilled in social listening, crisis communication, and brand voice governance, with a strong ability to translate business objectives into impactful social strategies. Experienced in integrated agency environments and client-facing roles, with a growing focus on digital platforms, data analytics, and business analysis to support modern, tech-enabled marketing and customer experience.
Experience
Freelance Social Media Manager - Freelance - Sandton
(2025-03)
- Manage daily engagement and community interactions across multiple platforms.
- Monitor brand mentions and provide sentiment insights to improve messaging.
- Develop response frameworks to maintain tone of voice and customer trust.
- Deliver monthly performance reports with actionable recommendations.
Social Media Community Manager - McCann Joburg
(2024-11 - 2025-01)
- Managed social media communities for major brands across multiple platforms.
- Ensured brand voice consistency across proactive and reactive engagement.
- Collaborated with creative and strategy teams to produce culturally relevant content.
- Provided insights on audience sentiment and engagement trends.
Social Media Marketing Coordinator - Smartphone Avenu
(2024-01 - 2025-01)
- Oversaw social media management for multiple branches, ensuring consistent messaging.
- Implemented WhatsApp Business workflows to improve customer response efficiency.
- Led campaign execution and tracked engagement metrics to optimize performance.
Social Media Manager - Fourways Dental Studio
(2024-04 - 2024-11)
- Developed and executed social media strategies aligned with patient engagement goals.
- Managed online reputation and responded to reviews with empathy and professionalism.
- Monitored analytics and provided insights to improve inquiries and conversions.
Digital Marketing & Community Manager - Sherbet Agency
(2023-08 - 2024-10)
- Managed community engagement for major retail and entertainment brands.
- Conducted audience retargeting analysis to improve campaign performance.
- Scheduled and optimized content aligned with campaign objectives.
Education
Higher Certificate - Business Management - University of Johannesburg (2026)
