Gerrie Swart

I am a senior manager with 17 years experience in sales, marketing, product development, and procurement management. I have managed managers and teams with successful track record

• Employment History
• OBARO National Procurement Manager: Agriculture
• August 2023 - Currant
• Highlights:
• Management of national agricultural portfolio within the OBARO group
• Implement systems and processes to ensure revenue growth and procurements budgets are in-line with annual strategy
• Negotiating trading terms with suppliers nationally
• Overseeing stock movement and turn for 27 retail outlets nationally, by leading a team of 7 senior product managers. Supported by their team of 13 buyers
•  
• Regional Manager, Timac AGRO , North West, Limpopo
• OCTOBER 2 0 2 2 — September 2023
• Highlights:
• Build a commercial farmer segmentation.

  Implement systems and processes in a start-up company.

  Listed with all CO-OPS nationally.

  Listed with independent retailers.

• Responsibilities:
• • Manage technical field agents and salespeople.
• • Identify potential new customers.
• • Attend sales meetings with clients.
• • Report directly to the CEO.
• • Day-to-day operations and manufacturing.
• • Negotiations with key customers and farmers.
• • Evaluate products and individual performances.
• • Report on national sales and stock results.
• • Forecast quarterly and annual stock availability
• • Prepare and review the annual budget for the area of responsibility.
• • Analyze regional market trends and discover new opportunities for growth.
• • Analyze account profitability and determine sales technique, advertising, and market penetration with sales representatives.
• • Manage Promotional Activities.
• • Ensure Field Managers maintain shelf health.
• • Analyze opposition/competitor activities.
• • Ensure compliance with relevant policies and procedures.
• • Execute trade visits.
• • Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained.
• National Retail Product Manager, Starke Ayres, Pretoria
•  
• Highlights:
• • Launched microgreens and sprouts range.
• • Developed 5 new generation chemical products for the KOMBAT range.
• • Go to market strategy for microgreens and sprouts.
• • Relaunched multiple products in the KOMBAT range.
• • Managed retail stock levels and out-of-stocks to ensure continuous sales. Responsibilities:
• • Research and development of new products for the retail range.

• • Stock availability to ensure regional representatives can achieve sales targets.
  • • Negotiations with suppliers.
  • • Support store managers with day-to-day sales operations.
  • • Evaluate products and individual performances.
  • • Report on regional stock results.
  • • Forecast quarterly and annual stock availability.
  • • Identifying potential new products.
  • • Attend sales meetings with clients.
  • • Prepare and review the annual budget for the area of responsibility.
  • Analyze regional market trends and discover new opportunities for growth.
  • Analyze account profitability and determine sales technique, advertising, and market penetration with sales representatives.
  • • Manage promotional activities and trade visits.
  • • Ensure Field Managers maintain shelf health
  • • Analyze opposition/competitor activities
  • • Ensure compliance with relevant policies and procedures
  • Regional Sales Manager, Starke Ayres, Pretoria
  • O C T O B E R 2 0 1 8 — J A N U A R Y 2 0 2 1
  • Highlights:
  • • Making a regional budget every year from my first year in this position.
  • Maintaining volume sales in times of short at increased nett average resulting in increased revenue.
  • • Managing stock levels in times of shortage and distribution plans to ensure favourable relationships with key account customers.
  • • Managed key accounts for builders and grew 20% year on year.
  • Signed up Cashbuild and managed key accounts for 256 new stores.
  • Responsibilities:
  • • Create regional sales plans and quotas in alignment with business objectives.
  • Support store managers with day-to-day store operations.
  • • Evaluate store and individual performances.
  • • Report on regional sales results.
  • • Forecast quarterly and annual profits.
  • • Identify hiring needs, and select and train new salespeople.
  • • New business development.
  • • Attend sales meetings with clients.
  • • Prepare and review the annual budget for the area of responsibility.
  • Analyze account profitability and determine sales technique, advertising and market penetration with sales representatives.
  • • Manage Promotional Activities
  • • Manage new innovations
  • • Ensure stock availability
  • • Manage out-of-stocks
  • • Ensure Field Managers maintain shelf health
  • • Analyse opposition/competitor activities
  • Regional Manager (Sales and Key accounts), Quantum Foods, Pretoria N O V E M B E R 2 0 1 7 — S E P T E M B E R 2 0 1 8
  • Highlights:
  • • Letter of acknowledgement from Executive Manager for remarkable contribution.
  • • Maintaining volume sales in times of shortage at increased nett average resulting in increased revenue.
  • • Decrease returns from 6.4% to 5.2%.
  • • Manage stock levels in times of shortage and distribution plans to ensure favourable relationships with key account customers.
  • Responsibilities:
  • • Create regional sales plans and quotas in alignment with business objectives.
  • Conduct negotiations.
  • • Support store managers with day-to-day store operations.
  • • Evaluate store and individual performances.
  • • Report on regional sales results.
  • • Forecast quarterly and annual profits.
  • • Identify hiring needs, and select and train new salespeople.
  • • New business development.
  • • Attend sales meetings with clients.
  • • Prepare and review the annual budget for the area of responsibility • Analyse regional market trends and discover new opportunities for growth • Address potential problems and suggest prompt solutions
  • • Analyse account profitability and determine sales technique, advertising and market penetration with sales representatives.
  • • Manage promotional activities.
  • • Analyse opposition/competitor activities.
  • • Ensure compliance with relevant policies and procedures

AVCASA certification

IMM Graduate: Marketing

Damelin Certification 2 0 0 6

Customer Relationship Management

Manager Development Higher Certificate

High school Tuine: senior certificate / Matric