Grant Strydom

I am a dynamic professional with a passion for digital marketing, social media, and content creation. My work focuses on crafting impactful strategies that resonate with diverse audiences and deliver meaningful results.

Social Media & Content Creation Manager (Oct 2024 - Present)

• Developed content strategies aligned with business goals to increase engagement and conversions.
• Conducted industry research to identify trends and keyword opportunities.
• Created high-quality content, including blogs, social media posts, video scripts, and email campaigns.
• Designed and optimized content funnels to enhance lead generation.
• Performed A/B testing to improve content performance.
• Monitored analytics to refine strategies and achieve KPIs.
• Ensured brand voice consistency across all content.
• Led and managed a team, providing training and constructive feedback.

National Social Media Team Leader (June 2023 - Oct 2024)

• Oversaw national social media operations and strategy.
• Managed and optimized social media accounts across various platforms.
• Developed and executed paid and organic social media campaigns.
• Monitored social media analytics and adjusted strategies accordingly.
• Engaged with online communities and built relationships with brand advocates.
• Conducted trend research and implemented industry best practices.
• Trained employees on social media policies and compliance.

Regional Social Media Coordinator (Nov 2022 - June 2023)

• Created and managed engaging content for multiple social media platforms.
• Developed and implemented a comprehensive social media strategy.
• Engaged with the online community and built brand relationships.
• Monitored and analyzed performance metrics using analytics tools.
• Managed social media advertising budgets and optimized ad performance.
• Ensured compliance with social media laws and best practices.

Social Media Specialist (Freelance) (Feb 2022 - June 2022)

• Managed social media channels, including Facebook and Instagram.
• Developed content calendars using scheduling tools like Meta Business Suite and Hootsuite.
• Increased organic social media following.
• Conducted audience and trend research to enhance engagement.
• Created and executed social media campaigns and competitions.
• Developed a unique brand personality for social media.

Sales Specialist (Contract) (June 2022 - Oct 2022)

• Promoted and sold products/services to prospective customers.
• Conducted cost-benefit analyses to meet customer needs.
• Managed customer relationships and handled complaints to reduce cancellations.
• Achieved sales targets and provided market insights.

Marketing Consultant (Freelance) (Feb 2022 - June 2022)

• Developed marketing strategies tailored to business objectives.
• Provided brand positioning and content recommendations.
• Analyzed customer engagement and optimized marketing efforts.

Assistant General Manager & Marketing Manager (Contract) (Nov 2021 - Mar 2022)

• Managed marketing initiatives to enhance brand visibility.
• Oversaw general operations and team coordination.
• Developed promotional strategies and executed campaigns.

Marketing Specialist (Contract) (Mar 2020 - Nov 2021)

• Created and implemented marketing campaigns.
• Conducted market research to improve brand positioning.
• Developed digital marketing strategies.

Front Office Administrator (Contract) (Dec 2018 - Mar 2020)

• Managed front desk operations and guest relations.
• Assisted with administrative and customer service tasks.

Salesperson (Part-Time) (Mar 2017 - Mar 2020)

• Provided customer service and handled product sales.
• Assisted in inventory management and store operations.

Promoter (Part-Time) (Mar 2017 - Mar 2020)

• Represented brands at promotional events.
• Engaged with customers to drive product awareness.

I hold a diverse educational background that includes a range of qualifications and achievements:

Advanced Certificate in Business Management (MANCOSA): This certificate covers essential topics such as Principles of Management, Marketing, Information Systems, and Accounting, providing a strong foundation in business. Cum Laude Awarded

National Diploma in Marketing Management (MSC Education Online): This diploma, stands out with six distinctions, showcasing excellence in modules like Social Media Management, Relationship Marketing, Brand Management, and more. It covered a comprehensive curriculum, including Computer Proficiency and Tactical Marketing.

Certificate in Strategic Digital Marketing (MANCOSA): This certificate underscores expertise in the strategic aspects of digital marketing.

Google Creative Campus - Fundamentals of Digital Marketing: This program added digital marketing skills to the repertoire.

Matric (Port Rex Technical High School)