Hans Rheeders

Strategic marketing and agency leader with 20+ years' experience building and leading high-performing integrated marketing teams. CEO of The Cheese Has Moved, delivering full-service marketing solutions across healthcare and financial services. Proven track record in scaling embedded marketing teams, driving commercial growth, and operating at board level. Seeking to lead an internal agency within a corporate environment.

CEO & Shareholder at The Cheese Has Moved (2002-01 – Present)

• Built and scaled a marketing agency generating R85m+ annual billings
• Delivered R7.0m EBIT (FY2025), exceeding budget by R1.6m
• Negotiated sale of 60% stake to AfroCentric Group and led transition into Sanlam structure
• Manage a team of 22+ staff across integrated marketing disciplines
• Established TCHM as the fully integrated outsourced marketing department for Fedhealth Medical Scheme
• Led all marketing functions including brand, digital, CRM, and campaign delivery
• Report directly to the Board of Trustees and manage full marketing budgets
• Ensure governance, compliance, and strategic alignment at executive level
• Extended this model to Sanlam (Gap & PHI), Santam, and iTOO

Client Service Director at The Agency for Advertising and Marketing (2000-01 – 2002-12)

Managed major accounts including Telkom and SA Express

Diplomatic Career at Department of Foreign Affairs (1988-01 – 2000-12)

Served in Mozambique, Italy, and Poland. Progressed to Assistant Director. Focused on international relations, negotiations, and stakeholder management.

B.Com – Potchefstroom University