Senior Marketing and Operations Manager - BITE IT Marketing
(2025-11 - 2026-07)
Led integrated marketing delivery across multiple B2B technology and cybersecurity client portfolios, combining digital marketing, brand strategy, SEO, Generative Engine Optimisation (GEO), content strategy, and marketing operations to improve visibility, strengthen performance, and support business growth.
- Grew LinkedIn by 880 followers (+11.6%) in seven months, increasing the total audience to 9,786 followers through a combination of organic and paid channel strategies.
- Increased LinkedIn engagement by 34.6% year-over-year, consistently outperforming the 9.5% B2B benchmark.
- Increased organic click-through activity by 168% YoY and organic impressions by 53% YoY through leadership-led content, event marketing, and video campaigns.
- Developed integrated marketing campaigns across social media, email, webinars, partner marketing, thought leadership, and event activation.
- Managed reporting and performance analysis across LinkedIn, X, and HubSpot, translating channel insights into optimisation recommendations and executive reporting.
- Led the day-to-day delivery of an SEO and Generative Engine Optimisation (GEO) programme, coordinating technical, content, and commercial workstreams.
- Developed optimisation recommendations for commercial web pages, including AI-friendly content structures, TL;DR summaries, FAQs, internal linking strategies, and content hierarchy improvements.
- Strengthened existing thought leadership through content optimisation, internal linking, and SEO best practices to improve topical authority and discoverability.
- Produced executive reports and strategic recommendations, translating technical SEO and website performance data into clear actions for stakeholders.
- Worked closely with SEO specialists, developers, designers, and client stakeholders to coordinate implementation and keep the programme on track.
- Developed a comprehensive brand bible defining brand positioning, messaging, tone of voice, and visual identity standards.
- Created executive communications, landing pages, and long-form content to support business development and brand awareness.
- Improved reporting processes, delivery planning, and cross-functional collaboration by introducing structured workflows and performance tracking.
Digital Marketing Manager - EY Africa
(2022-10 - 2025-11)
Co-led EY Africa's SAGEA award-winning I Am EY employer branding campaign while driving regional marketing initiatives across 12 African markets and expanding executive LinkedIn visibility.
- Led regional marketing initiatives across 12 African markets, partnering with cross-functional stakeholders to strengthen brand consistency and support regional business priorities.
- Co-developed the SAGEA award-winning "I Am EY" employer branding campaign, increasing employer brand visibility and supporting talent attraction across the region.
- Built and scaled executive thought leadership programmes that increased LinkedIn reach to more than 270,000 monthly impressions across 380+ partner profiles.
- Led the SEO, UX, and organic search workstream for EY Africa's website migration, coordinating multiple stakeholders to support a seamless transition and improved digital performance.
- Mentored and coached marketing professionals, supporting three promotions and the career development of two designers through structured coaching and hands-on guidance.
- Developed marketing frameworks and governance processes that improved collaboration and consistency across regional teams.
Social Media Specialist - EY Africa
(2020-02 - 2022-09)
Helped strengthen EY Africa's regional brand presence by developing audience-led content strategies, executive profiling, and integrated campaigns across 12 African markets.
- Developed audience segmentation and content strategies tailored to multiple African markets, improving audience targeting, engagement, and regional relevance.
- Planned and delivered integrated campaigns including I Am EY (700,000 campaign reach), EY Day (500,000+ reach), Youth Day (130,000+ reach), and Sustainability in 60 Seconds (20,000+ reach), strengthening brand visibility and engagement across the region.
- Managed executive LinkedIn programmes and corporate social media programmes, increasing the visibility and credibility of EY Africa's leadership.
- Trained and enabled contributors across 12 African markets, improving collaboration, knowledge sharing, and brand consistency across regional teams.
- Contributed to employer branding, corporate communications, and reputation management initiatives through strategic content planning and cross-functional collaboration.
Marketing Associate - Endeavor South Africa
(2016-11 - 2020-01)
Supported one of the world's leading entrepreneurship networks, partnering with high-growth entrepreneurs, investors, board members, and business leaders to strengthen organisational visibility, stakeholder engagement, and brand reputation.
- Acted as Marketing Manager during a maternity leave period and continued leading key marketing initiatives following the manager's departure, ensuring continuity across marketing and communications.
- Led internal and external communications surrounding the departure of the Managing Director, managing sensitive stakeholder messaging and supporting a seamless leadership transition.
- Planned and delivered marketing communications for a week-long entrepreneurship conference in Stellenbosch, coordinating promotional activities, stakeholder engagement, and event communications.
- Supported entrepreneurs in strengthening their personal and business brands through strategic communications, thought leadership, and marketing initiatives.
- Authored articles published in Ventureburn, Bizcommunity, Entrepreneur SA, FarmingPortal, and IOL, increasing the visibility of Endeavor South Africa and its entrepreneurs.
- Supported integrated marketing campaigns across digital marketing, public relations, email marketing, website management, events, and stakeholder communications while contributing to the development of scalable marketing processes.
