Jenna Alberts
A hands-on marketing professional with 14 years of organic, cross-disciplinary experience across traditional and digital channels. Proven ability to translate brand strategy into actionable marketing plans that drive sales performance and ROI.
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About
A marketing professional with 14 years of experience shaped by an organic, hands-on career journey across traditional and digital disciplines. Blends analytical rigour with creative intuition—because the best results come from balancing both. Known for driving measurable brand growth, leading cross-functional campaigns, and building strong partnerships along the way.
Outside of work, you'll find me chasing a general knowledge quiz win, sinking a ball on the pool table, or switching off with nature and family time.
Experience
Jr Brand Manager (PAXI) at PEP, South Africa (2022-01 – Present)
Parcel Delivery Service - Lead annual budget planning, roadmap development, and strategy sessions. Plan, brief, and oversee quarterly campaigns; manage post-campaign analysis and reporting.
- Lead annual budget planning, roadmap development, and strategy sessions
- Plan, brief, and oversee quarterly campaigns; manage post-campaign analysis and reporting
- Oversee content calendar, financial administration (SAP), and budget tracking
- Liaise with media, creative, and printing agencies; manage cross-functional promotions
- Directly collaborate with PAXI Business Manager and oversee Digital Coordinator
- 2023: 18% YoY growth → 4.89 million
- 2024: 19% YoY growth → 5.67 million
- 2025: 19% YoY growth → 7.02 million
Marketing & Project Coordinator at CT Group Solutions, Australia (2020-01 – 2022-12)
Professional IT and Managed Services Company - Managed marketing calendars, industry awards, CSI projects, and client retention campaigns.
- Managed marketing calendars, industry awards, CSI projects, and client retention campaigns
- Oversaw CMS (Kentico/WordPress) and website backend
- Executed digital marketing: social media, eDMs, blogs, and web content
- Researched and created copy for white papers, internal mailers, and digital channels
- Briefed creative agencies; managed social and community engagement
- 2022: 4.15 million parcels sent (baseline, year before I started)
Marketing Coordinator at PEP, South Africa (2013-01 – 2018-12)
Clothing, Footwear, PEPHome, FMCG - Coordinated CSI campaigns from charity nomination to board proposals and quarterly fundraising events.
- Coordinated CSI campaigns from charity nomination to board proposals and quarterly fundraising events
- Administered ConnectWise and Microsoft Teams; managed marketing channels and documentation
- Trafficked marketing information, tracked and reported on campaigns, and maintained image libraries
- Proofread and quality-checked marketing assets
Traffic & Production Manager at Ocean Rock Media, South Africa (2010-01 – 2013-12)
Publishing - Streamlined interdepartmental communication to improve campaign delivery. Managed editorial plans and pagination; sub-edited publications to ensure quality.
- Streamlined interdepartmental communication to improve campaign delivery
- Managed editorial plans and pagination; sub-edited publications to ensure quality
- Balanced team workloads to optimise productivity
- Negotiated barter partnerships to drive revenue
- Leveraged client relationships to support sales growth
- Provided weekly progress reports to the Publisher and Managing Director
Education
Advanced Diploma in Management in Management NQF7– Regent Business School (2024-01 – 2025-12)
Diploma in Marketing Management in Marketing Management – Allison (2022-01 – 2022-12)

