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Jenna Alberts

Jenna Alberts

A hands-on marketing professional with 14 years of organic, cross-disciplinary experience across traditional and digital channels. Proven ability to translate brand strategy into actionable marketing plans that drive sales performance and ROI.

Talent
Cape TownMember since April 8, 2026
Copywriting & EditingMarketing (Traditional & Digital)Campaign ManagementAccount ManagementPresentingStrategy DevelopmentProject ManagementGoogle SuiteMicrosoft 365SAP3CXWordPress CMS
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Copywriting & EditingMarketing (Traditional & Digital)Campaign ManagementAccount ManagementPresenting

About

A marketing professional with 14 years of experience shaped by an organic, hands-on career journey across traditional and digital disciplines. Blends analytical rigour with creative intuition—because the best results come from balancing both. Known for driving measurable brand growth, leading cross-functional campaigns, and building strong partnerships along the way.

Outside of work, you'll find me chasing a general knowledge quiz win, sinking a ball on the pool table, or switching off with nature and family time.

Experience

Jr Brand Manager (PAXI) at PEP, South Africa (2022-01 – Present)

Parcel Delivery Service - Lead annual budget planning, roadmap development, and strategy sessions. Plan, brief, and oversee quarterly campaigns; manage post-campaign analysis and reporting.

  • Lead annual budget planning, roadmap development, and strategy sessions
  • Plan, brief, and oversee quarterly campaigns; manage post-campaign analysis and reporting
  • Oversee content calendar, financial administration (SAP), and budget tracking
  • Liaise with media, creative, and printing agencies; manage cross-functional promotions
  • Directly collaborate with PAXI Business Manager and oversee Digital Coordinator
  • 2023: 18% YoY growth → 4.89 million
  • 2024: 19% YoY growth → 5.67 million
  • 2025: 19% YoY growth → 7.02 million

Marketing & Project Coordinator at CT Group Solutions, Australia (2020-01 – 2022-12)

Professional IT and Managed Services Company - Managed marketing calendars, industry awards, CSI projects, and client retention campaigns.

  • Managed marketing calendars, industry awards, CSI projects, and client retention campaigns
  • Oversaw CMS (Kentico/WordPress) and website backend
  • Executed digital marketing: social media, eDMs, blogs, and web content
  • Researched and created copy for white papers, internal mailers, and digital channels
  • Briefed creative agencies; managed social and community engagement
  • 2022: 4.15 million parcels sent (baseline, year before I started)

Marketing Coordinator at PEP, South Africa (2013-01 – 2018-12)

Clothing, Footwear, PEPHome, FMCG - Coordinated CSI campaigns from charity nomination to board proposals and quarterly fundraising events.

  • Coordinated CSI campaigns from charity nomination to board proposals and quarterly fundraising events
  • Administered ConnectWise and Microsoft Teams; managed marketing channels and documentation
  • Trafficked marketing information, tracked and reported on campaigns, and maintained image libraries
  • Proofread and quality-checked marketing assets

Traffic & Production Manager at Ocean Rock Media, South Africa (2010-01 – 2013-12)

Publishing - Streamlined interdepartmental communication to improve campaign delivery. Managed editorial plans and pagination; sub-edited publications to ensure quality.

  • Streamlined interdepartmental communication to improve campaign delivery
  • Managed editorial plans and pagination; sub-edited publications to ensure quality
  • Balanced team workloads to optimise productivity
  • Negotiated barter partnerships to drive revenue
  • Leveraged client relationships to support sales growth
  • Provided weekly progress reports to the Publisher and Managing Director

Education

Advanced Diploma in Management in Management NQF7– Regent Business School (2024-01 – 2025-12)

Diploma in Marketing Management in Marketing Management – Allison (2022-01 – 2022-12)

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