A hands-on marketing professional with 14 years of organic, cross-disciplinary experience across traditional and digital channels. Proven ability to translate brand strategy into actionable marketing plans that drive sales performance and ROI.
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A marketing professional with 14 years of experience shaped by an organic, hands-on career journey across traditional and digital disciplines. Blends analytical rigour with creative intuition—because the best results come from balancing both. Known for driving measurable brand growth, leading cross-functional campaigns, and building strong partnerships along the way.
Outside of work, you'll find me chasing a general knowledge quiz win, sinking a ball on the pool table, or switching off with nature and family time.
Jr Brand Manager (PAXI) at PEP, South Africa (2022-01 – Present)
Parcel Delivery Service - Lead annual budget planning, roadmap development, and strategy sessions. Plan, brief, and oversee quarterly campaigns; manage post-campaign analysis and reporting.
Marketing & Project Coordinator at CT Group Solutions, Australia (2020-01 – 2022-12)
Professional IT and Managed Services Company - Managed marketing calendars, industry awards, CSI projects, and client retention campaigns.
Marketing Coordinator at PEP, South Africa (2013-01 – 2018-12)
Clothing, Footwear, PEPHome, FMCG - Coordinated CSI campaigns from charity nomination to board proposals and quarterly fundraising events.
Traffic & Production Manager at Ocean Rock Media, South Africa (2010-01 – 2013-12)
Publishing - Streamlined interdepartmental communication to improve campaign delivery. Managed editorial plans and pagination; sub-edited publications to ensure quality.
Advanced Diploma in Management in Management NQF7– Regent Business School (2024-01 – 2025-12)
Diploma in Marketing Management in Marketing Management – Allison (2022-01 – 2022-12)
