Jill Cheng

Results-driven Digital Marketer with a BCom Honours in Marketing (University of the Free State) and hands-on experience spanning content strategy, paid social advertising, SEO, email marketing, and website management. Currently driving Jenman African Safaris' digital presence through data-informed campaigns and compelling storytelling across multiple channels. Adept at translating brand objectives into measurable online results, with a strong foundation in both creative execution and analytical reporting.

Junior Digital Marketer - Jenman African Safaris

(2026-03)

Lead the company's end-to-end digital marketing operations, managing website content, social media channels, and email campaigns to drive brand awareness and customer engagement across the African tourism market.

• Develop and execute a comprehensive content strategy encompassing blog articles, newsletters, association publications, and social media captions — maintaining a consistent brand voice aligned with business objectives.
• Manage and optimise the WordPress website, ensuring content is up-to-date, SEO-friendly, and aligned with campaign goals through keyword research and on-page optimisation.
• Plan, execute, and optimise paid social media advertising campaigns, monitoring spend and performance to maximise ROI and audience reach.
• Produce regular performance reports and analytics insights across all digital channels, translating data into actionable recommendations for continuous improvement.
• Explore and integrate AI tools and automation workflows to improve content production efficiency and campaign performance.

Marketing Intern & Administrative Assistant - C Mode PTY LTD

(2022-10 - 2024)

• Planned and executed paid Facebook and Instagram campaigns, growing content reach and engagement through strategic audience targeting and continuous post optimisation.
• Provided end-to-end support for marketing campaigns and event activations, ensuring brand consistency and seamless operational delivery across all touchpoints.
• Produced marketing presentations, reports, and administrative documentation that enhanced internal coordination and supported senior decision-making.

Mixologist, Bartender & Supervisor (Project-Based) - The June

(2021-12 - 2025-12)

• Managed bar operations for high-capacity, branded events, consistently delivering premium service under pressure in fast-paced, client-facing environments.
• Supervised and coordinated on-site teams, upholding rigorous customer experience and service standards throughout each event.
• Controlled inventory and stock levels to minimise service delays and operational inefficiencies during peak event periods.

Administrative Support - The Roof of Africa Lesotho

(2024-11 - 2024-12)

• Coordinated participant registration and managed attendee databases, ensuring data accuracy and smooth event logistics.
• Handled high-volume stakeholder correspondence and email communications, maintaining professional engagement throughout.
• Created and maintained VIP guest lists, supporting access control and seamless event coordination.

Cashier - 3J's Hardware | Omega Gas and Lubricants

(2019 - 2024)

• Delivered consistent, front-line customer service in high-volume retail environments, processing cash and card transactions with precision and accuracy.
• Supported daily sales reconciliation, stock management, and operational reporting.

BCom Honours - Marketing - University of the Free State (2025)

BCom - Marketing - University of the Free State (2024)

Matric Certificate - Kingswood College (2021)