Jobelle A
Digital Marketing Manager | Pay-per-click Google Ads Igaming
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About
14 years work experience and 5 years of Digital Marketing focusing iGaming and E-commerce.
Experience
Blackhat PPC Manager - WPT Global / Kashxa Limited
(2023-09 - 2026-03)
My role as PPC Manager involves acquiring new users through various paid marketing channels. I oversee planning, development, and execution of the brand's marketing strategies to boost sales and revenue.
- Develop and execute marketing promotions to drive customer acquisition, retention, and engagement for our online tournaments and casino brand.
- Plan and implement promotional strategies and campaigns across multiple marketing channels, social media, paid advertising, and affiliate partnerships.
- Collaborate with the marketing team to create compelling and targeted promotions that align with our brand identity and resonate with our target audience.
- Research and stay up to date with the latest trends, best practices, and regulations in the online gambling and poker industry to ensure compliance and maximize promotional effectiveness.
- Analyze promotion performance metrics and provide actionable insights to optimize future campaigns, including ROI analysis and customer segmentation.
- Manage promotion budgets and closely monitor costs to ensure efficient allocation of resources and adherence to financial targets.
- Coordinate with internal stakeholders, such as product managers and customer support, to ensure seamless execution of promotions and provide timely updates on upcoming campaigns.
- Monitor competitor activities and industry trends to identify new promotional opportunities and maintain a competitive edge.
iGaming Blackhat PPC Specialist - 88 Interactive
(2019-12 - 2023-09)
- Run PPC campaigns on Google Ads, and Facebook Ads for player acquisition.
- Build landing pages for social casino and sports betting PPC
- Keyword optimization and defining target groups to target certain audiences.
- Managed HTML, PHP, Bootstrap and WordPress landing pages
- Monitor budget and bids to gain better ROI.
- Draft attractive and concise ad copies to achieve highest CTR possible.
- Find ways to reduce the risk of click fraud and account suspensions through website audits.
E-commerce Shopify Manager - Verde Finds
(2019-10 - 2021-12)
- Designed and developed multi-merchant online store on Shopify platform.
- Specialized in end-to-end B2B and B2C website development and logistics payment integration.
- Create landing pages for marketing campaigns on both search and social media.
Senior Implementation Analyst - ADP (Payroll Reports)
(2015-07 - 2018-07)
Technical Support Sales and Customer Service - 24/7 Philippines
(2012-05 - 2015-05)
Education
Bachelor's Degree - Political Science & Economics - Polytechnic University of the Philippines
