Sarah Boomgaard

I am a creative, results-driven Digital Marketing Manager with experience in social media, content creation, paid media and brand management. I thrive on turning ideas into effective campaigns that engage audiences and deliver measurable results.

Regional Digital Marketing Manager: Cape and Boland Rentals at Pam Golding Properties (2023-03 – Present)

Career progression: Social Media Manager → Digital Marketing Coordinator → Regional Digital Marketing Manager (Cape Rentals)

• Develop and execute multi-channel digital marketing strategies across social media, email and paid media platforms
• Create and manage high-quality content, including social media campaigns, video content, email marketing and digital publications
• Plan, optimise and report on digital campaigns to drive brand awareness, audience growth, lead generation and ROI
• Collaborate with agents and stakeholders to deliver tailored marketing initiatives aligned with business objectives
• Manage digital budgets, campaign timelines and multiple concurrent projects to ensure effective delivery
• Monitor analytics and performance data, providing strategic insights and recommendations to improve marketing effectiveness
• Maintain brand consistency and oversee quality control across all digital communications and marketing materials

Social Media Manager at Addon Digital (2022 – 2023)

• Managed community engagement, copywriting and client account relationships across multiple digital platforms
• Developed and implemented social media content strategies in collaboration with designers to improve brand engagement
• Planned, created and managed paid advertising campaigns across Meta, LinkedIn, and other social platforms
• Designed and executed email marketing campaigns using Klaviyo and Mailchimp
• Monitored and reported on campaign performance, including monthly analytics and actionable insights
• Managed campaign budgets, scheduling, and multiplatform content distribution to ensure consistent brand presence

Bachelor of Arts in Film & Media Production – University of Cape Town

BA Honours in Media Theory and Practice – University of Cape Town