Regional Digital Marketing Manager: Cape and Boland Rentals at Pam Golding Properties (2023-03 – Present)
Career progression: Social Media Manager → Digital Marketing Coordinator → Regional Digital Marketing Manager (Cape Rentals)
- Develop and execute multi-channel digital marketing strategies across social media, email and paid media platforms
- Create and manage high-quality content, including social media campaigns, video content, email marketing and digital publications
- Plan, optimise and report on digital campaigns to drive brand awareness, audience growth, lead generation and ROI
- Collaborate with agents and stakeholders to deliver tailored marketing initiatives aligned with business objectives
- Manage digital budgets, campaign timelines and multiple concurrent projects to ensure effective delivery
- Monitor analytics and performance data, providing strategic insights and recommendations to improve marketing effectiveness
- Maintain brand consistency and oversee quality control across all digital communications and marketing materials
Social Media Manager at Addon Digital (2022 – 2023)
- Managed community engagement, copywriting and client account relationships across multiple digital platforms
- Developed and implemented social media content strategies in collaboration with designers to improve brand engagement
- Planned, created and managed paid advertising campaigns across Meta, LinkedIn, and other social platforms
- Designed and executed email marketing campaigns using Klaviyo and Mailchimp
- Monitored and reported on campaign performance, including monthly analytics and actionable insights
- Managed campaign budgets, scheduling, and multiplatform content distribution to ensure consistent brand presence
