Jonelle Grundeling

Creative and commercially minded merchandising professional with experience in beauty retail, visual merchandising, and data-driven planogram development. Skilled in translating consumer insights and sales data into effective retail solutions that enhance shopper engagement, optimize shelf productivity, and strengthen brand visibility. Passionate about creating compelling in-store experiences and combining creativity with analytical thinking to drive business results.

Experienced working with leading beauty brands and committed to delivering innovative merchandising strategies within fast-paced retail environments.

Space and Shelf Planner at DotActiv for client Revlon (2025-01 – Present)

Develop and implement data-driven visual design, planogramming, ranging, data analysis and reporting, and trade marketing solutions for Revlon, Elizabeth Arden, and Mitchum across South African retail environments. Utilize sales and category insights to optimize shelf space, improve shopper navigation, maximize product visibility, and drive retail performance. Collaborate with internal stakeholders and retail partners to ensure merchandising excellence, effective product ranging, and successful execution of brand strategies at the shelf level.

Graphic Designer and Merchandiser at Little Gummies and Dummies (2023-01 – 2025-12)

• Quotation & Invoicing
• Order Generation & Fulfillment
• Packaging & Presentation

Make-Up Artist & Hair Stylist at EllieG Hair & Make-up by Jonelle (2021-01 – Present)

Provided age-appropriate makeup and hairstyling for photo shoots, events, and modeling classes, aligning each look with creative direction.

Styling at Suited For Her (SFH) (2021-01 – 2023-12)

• Fittings with clients on behalf of SFH founder

Modeling Teacher at Ace Model Academy (2020-01 – 2021-12)

• Styled models for photo shoots, coordinating cohesive outfits and overall looks, including makeup direction and visual theme alignment
• Instructed modeling classes for children and teenagers (ages 3–18), focusing on runway technique, confidence-building, and presentation skills

Au Pair at Private Family (Silverlakes) (2021-01 – Present)

While managing academic commitments and creative projects, also took on the responsibility of caregiving for two young children.

• Patience & Empathy
• High Levels of Responsibility & Reliability
• Multitasking & Prioritization

National Senior Certificate – Die Hoërskool Menlopark (2016-01 – 2020-12)

Bachelor's Degree in BConsumers Science Design and Small Business Management – UNISA (2021-01)