Justin Mac Adam

Goals, values and results driven, strong attention to detail and well developed business and communication acumen. An Effective leader and a passion for facilitating thought provoking strategic business discussions that drive organisational success and sustainable growth. A seasoned ICT and Telecommunication professional with over 25 years of progressive industry experience, my career began in 1995 driven by a genuine passion for innovation, technology and the power of human connection in business.

From an early foundation in client liaison and direct sales, I steadily advanced through management, building a comprehensive commercial skill set across each discipline. I bring a strong ability to identify and navigate business critical strategic challenges, combining analytical thinking with an instinctive understanding of what clients truly need. I am highly motivated, confident and collaborative by nature, someone who leads cross-functional teams with purpose and manages complex, high value accounts with care and precision.

I am deeply passionate about inspiring trust and cultivating a culture of excellence and forging long term client relationships that deliver genuine mutual value. My track record reflects consistent, substantial revenue growth built on foundations of integrity and partnerships. My corporate career was further enriched by a deliberate and courageous transition into entrepreneurship.

Between 2007 and 2010, I successfully joined and grew a hospitality venture, followed by a presence in the aesthetics industry from 2011 to 2013. Both businesses showcased my ability to build compelling brands, led operations with discipline and managed financial performance, delivering consistent revenue and profit growth in highly competitive markets. Together, these experiences have shaped a professional who is equally at home in the boardroom and the start-up, bringing both strategic vision and grounded, hands-on leadership to everything I do.

Specialist Key Account Manager - Enterprise at Liquid Intelligent Technologies (2015-08 – 2025-08)

• Strategic Account planning - Developed tailored account plans aligned to clients business objectives, including stakeholder organograms, annual IT, SWOT analysis, relationship mapping and engagement model
• Forecasted revenue pipelines and reporting against KPIs leveraging on CRM (Salesforce) to streamline activity and financial management
• Managed multi year contract frameworks, MSA and SLA agreements
• Client Relationship Management - Managed high value strategic key accounts across professional, financial, hospitality, mining, healthcare sectors whilst serving as the primary point of contact and trusted advisor at C-suite and senior stakeholder level
• Conducting regular business reviews aligning on goals and performances, operations, service delivery and service management
• Revenue and Commercial Growth - Responsible for owning revenue and new business targets, driving year on year account growth. Identifying and converting upsell, cross-sell and contract renewal opportunities
• Negotiating and closing complex solutions to high value multi year contracts ensuring the end to end solution offering is commercially viable to the organisation
• Led Cross functional teams to onboard strategic partnerships, delivering a bespoke solution for a multi-site hospitality group, from prospecting through to successful go-live, securing new business contributing to revenue growth and strategic market expansion valued at R10.3M annually
• Instrumental in securing several high value, multi year contracts with enterprise clients contributing to long-term pipeline stability
• Retention and Risk Management - Developing and maintaining a detailed client services dashboards, including proactive tracking of 90 day contract expiry timelines to mitigate churn risk and drive sustained client retention
• Driving NPS scores from low detractors to positive (7 to 9) passive and loyal promoters across several portfolios by collaborating with service management and service delivery teams to resolve chronic SLA underperformance and implement client specific improvement plans

Commercial Account Manager - ICT (Internal Promotion) at Datacentrix (2015-02 – 2015-07)

• Built and maintained strong C-level and senior stakeholders relationships, acting as a trusted advisor who understands clients business objectives and align ICT solutions to their digital transformation strategy
• Responsible for owning and growing portfolios of high value accounts by developing account plans. Identifying upsell/cross sell opportunities across ICT Solutions (cloud, cybersecurity, managed services, IT infrastructure, Datacentres, SD-WAN, LAN, Software and Hardware) and driving revenue against ambitious targets
• Led complex sales cycles by collaborating with pre-sales, solutions architects and products teams to craft tailored ICT proposals, RFP responses and commercial frameworks that address client challenges
• Manage KPIs and pipeline growth, maintaining robust CRM data to support sales strategies, negotiating multi year contracts, SLAs and commercial terms, ensuring profitability and compliance while balancing client satisfaction and risk management

Account Manager - Managed Services at Datacentrix (2013-11 – 2015-02)

• Drove revenue retention and expansion across enterprise accounts, identifying opportunities to right size and modernise client environments and introduce value added solutions
• Gain deep customer operations knowledge to connect managed services with strategic goal
• Elevated 7 accounts from transactional supplier to strategic partner relationships by implementing structured executive engagements and delivering quarterly business reviews aligned to client transformation roadmaps

Business Owner - Marketing and Operations at Rapid Contour (2011-07 – 2013-11)

• Developed and executed a full business strategy from inception, including market positioning, pricing and revenue model
• Built and managed a client portfolio through targeted business development and referral networks
• Managed full P&L responsibility including budgeting, forecasting and cost control
• Negotiated supplier and treatment product contracts to protect margins

Hospitality Operations and Events Manager (Partner) at Moninger Enterprises (2007-02 – 2010-11)

• Implemented cost control initiatives and operational systems that reduced overall operating costs by 15% while maintaining exceptional service standards and enhancing the overall guest experience
• Developed pricing strategies, promotions and packages to maximise yield across bar, food and events
• Delivered consistent revenue growth and profitability throughout the venture
• Built strategic relationships with local businesses, and event organisers to drive footfall

Retail & Client Liaison Manager at Nashua Mobile (1996-04 – 2002-03)

Progressive roles in direct sales, client liaison and retail account management.

Sales Executive at LynkTel (2002-04 – 2006-12)

Progressive roles in direct sales, client liaison and retail account management.

Direct Sales Executive at Afrilink Cellular Services (1995-02 – 1996-04)

Entry into telecommunications sales.

Career Transition at Career Transition (2025-01 – Present)

Matric – Glenvista High School (1990 – 1994)