Kagiso Mpipi
Product & Marketing Manager
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About
Data-driven Product & Marketing Manager with 6+ years of experience leading product strategy, performance optimization, and cross-functional collaboration across digital and retail environments. Experienced in lifecycle management, reporting and KPI analysis, campaign optimization, and stakeholder coordination. Proven ability to analyze performance trends, improve engagement, optimize conversion funnels, and align product offerings with market demand.
Strong background in the gaming industry working with global brands including Xbox and Thrustmaster.
Experience
Product & Marketing Manager at Prima Interactive (2020-02 – 2026-02)
- Defined product vision, strategy, and roadmap aligned to market demand and customer insights.
- Managed full product lifecycle from pre-order to post-launch optimization, ensuring sustained growth and performance.
- Analyzed monthly product KPIs including sales performance, sell-through rates, and campaign conversion metrics to identify trends and opportunities.
- Delivered executive-level reporting with actionable insights to improve forecasting, pricing, and marketing performance.
- Collaborated with retail partners and online marketplaces to optimize product listings, improve digital merchandising, and enhance conversion rates.
- Led cross-functional coordination between marketing, sales, procurement, and operations to ensure smooth product launches and stock alignment.
- Managed forecasting, procurement planning, and pricing strategies based on historical data and demand analysis.
- Oversaw website content accuracy, ensuring alignment with brand standards and real-time product updates.
- Improved reporting structures to support data-driven decision-making and performance tracking.
Sponsor & Marketing Manager at Ganizani Consulting Services (2019-04 – 2019-12)
- Conducted market research to support campaign strategy and audience targeting.
- Analyzed campaign performance data and engagement metrics to refine marketing initiatives.
- Managed digital and out-of-home campaigns including large-scale events such as Joy of Jazz and the Soweto Marathon.
- Coordinated stakeholder communications and ensured brand consistency across platforms.
- Managed social media performance tracking and reporting.
Education
BCom in Marketing – Varsity College (2017)
BCom (Hons) in Strategic Brand Management – Vega College (2019)
