Keletso

Senior Account Manager with over 10 years of experience in digital marketing, client relationship management, and integrated campaign execution. Proven track record in managing multi-disciplinary campaigns, developing data-driven marketing strategies, and delivering projects on time and within budget. Strong background in social media marketing, performance marketing, analytics reporting, and stakeholder engagement.

Adept at building long-term client relationships and contributing to strategic planning initiatives.

Account Manager at Publicis Groupe (2024-09 – Present)

• Managed end-to-end delivery of integrated ATL, BTL, and Digital campaigns across Nestlé brands in alignment with agreed SOW and commercial objectives.
• Acted as primary liaison between Brand Managers and internal teams (Strategy, Creative, Production, Traffic, Digital), ensuring seamless execution.
• Interpreted client briefs into clear, actionable internal briefs to drive strategic and creative excellence.
• Led weekly status meetings and monthly performance reviews to maintain strong client satisfaction and proactive communication.
• Oversaw campaign timelines, milestone tracking, and quality assurance to ensure on-time and in-full delivery.
• Managed financials including retainers, WIP ownership, reconciliations, OOS tracking, and monthly billing submissions.
• Identified growth opportunities through proactive upselling and scope expansion in collaboration with Strategy and Creative teams.
• Ensured digital best practice across platforms including Meta, Google, and TikTok.

Senior Account Manager at Idea Engineers (2021-12 – 2024-08)

Lead full lifecycle management of integrated TTL campaigns across multiple brand portfolios for clients including Clarins SA, Revlon Realistic, Inteligro, Thermo Fisher, Chatz4U, AMKA.

• Lead full lifecycle management of integrated TTL campaigns across multiple brand portfolios.
• Own client relationships, serving as trusted advisor and strategic partner.
• Translate strategic objectives into actionable campaign plans for cross-functional teams.
• Manage timelines, budgets, and resource allocation to ensure delivery excellence.
• Oversee social and digital marketing strategy implementation aligned to KPIs.

Content Marketing Manager at eNitiate Integrated Solutions (2017-02 – 2020-12)

Led integrated media and campaign delivery for major FMCG brands within the Unilever portfolio across clients including National Department of Health, NECSA, YALI.

• Led integrated media and campaign delivery for major FMCG brands within the Unilever portfolio.
• Managed senior client relationships and chaired strategic and operational meetings.
• Directed new product development, seasonal campaigns and always-on activity across ATL, OOH and Digital.
• Collaborated with planners on TV and radio strategy, execution and optimisation.
• Drafted and managed monthly financial flow plans, EWDs and billings per brand.
• Delivered consistent, high-quality outputs across South African and SEA markets.

Account Manager at Digitlab (2020-12 – 2021-07)

• Served as lead contact for key client accounts, ensuring consistent delivery against objectives.
• Developed strategic and creative briefs aligned to brand goals.
• Coordinated internal teams to ensure timely and successful digital campaign delivery.
• Managed issue escalation and maintained strong client retention through proactive communication.
• Conduct campaign performance analysis and present data-driven insights to clients.
• Monitor competitor activity and market trends to inform proactive campaign optimisation.
• Maintain financial oversight including budget tracking and profitability management.
• Drove customer acquisition and partnership development initiatives.
• Managed forecasting, order portfolios, and operational product processes.
• Coordinated large-scale activations and promotional events, including national campaigns.
• Supported product marketing and local brand growth initiatives.

Digital Account Manager at FrostShot SA (2014-01 – 2017-02)

• Drove customer acquisition and partnership development initiatives.
• Managed forecasting, order portfolios, and operational product processes.
• Coordinated large-scale activations and promotional events, including national campaigns.
• Supported product marketing and local brand growth initiatives.

Marketing Assistant at Tema Ya Africa Fleet Management (2012-06 – 2013-07)

• Supported marketing strategy development and conducted market research.
• Assisted with business development proposals and investor reporting.
• Maintained stakeholder and supplier relationships.

Account Manager at Ornico Media (2006-06 – 2009-09)

• Managed diverse client portfolios within a media environment.
• Maintained internal and external stakeholder relationships.
• Compiled reports, cost estimates, and managed account budgets with financial accountability.

Junior Marketing Assistant at Batswala Advertising Media & Communications (2009-09 – 2010-09)

• Supported marketing strategy development and conducted market research.
• Assisted with business development proposals and investor reporting.
• Maintained stakeholder and supplier relationships.

Professional Diploma in Digital Marketing – Vega School of Brand Leadership (2011 – 2012)

Leadership Certificate in Digital Strategy: Building Brands – Vega School of Brand Leadership (2012 – 2012)

Certificate in Performance Marketing – Red & Yellow Creative School of Business (2021 – 2021)

Senior Certificate (IEB) – Saint Conrad's College (2000 – 2000)