Khumo Lesufi

I direct and creatively produce music videos that blend strong visual storytelling with cultural relevance. My work was recently SAMA-nominated for Best Music Video, a testament to the impact and quality of the visuals I bring to life.

I’m a multidisciplinary creative with experience in creative direction, styling, and marketing coordination across music, fashion, and digital content. I’ve led brand and visual development for some of South Africa’s most exciting artists, including Loatinover Pounds, A-Reece, Blxckie, Kane Keid, K-Mat, and more. My work spans from conceptualizing and producing music videos to curating brand identities and campaigns that resonate culturally and commercially.

I’m a multidisciplinary creative with no formal education in the field, having devoted myself to learning directly from the industry through hands-on experience.