Area Sales Manager - Shimba Marketing & Distribution (FMCG) - Johannesburg, South Africa
(2025-07)
- Drove sales growth and distribution targets across the assigned area through effective management of field sales, merchandising and promotional teams
- Led and coached field agents, merchandisers and sales representatives to ensure consistent execution of in-store promotions and brand activations
- Ensured product availability, visibility and merchandising compliance in traditional trade, informal retail and stokvel channels
- Planned, implemented and monitored BTL promotional campaigns in line with client briefs and company objectives
- Built and maintained strong relationships with retailers, wholesalers and key community stakeholders to strengthen route-to-market penetration
- Compiled and submitted accurate sales, distribution and field performance reports, providing market insights and corrective action plans to management
Call Centre Sales Manager - Smollan Financial Services - Johannesburg, South Africa
(2022-08 - 2025-06)
- Lead a Sales floor of average 120 sales agents, achieving 85-110% of monthly sales targets respectively.
- Develop and execute sales strategies for clients including Sanlam, Vodacom, and Workers Life, improving lead conversion rates by 15%.
- Conduct daily staff performance reviews, coaching sessions, and compliance checks, ensuring adherence to FSCA regulations.
- Generate daily, weekly, and monthly reports using Vici Dial and Task Flow, optimizing queue management and reducing abandonment rates by 10%.
- Manage client relationships, addressing queries and ensuring customer satisfaction
Sales Team Manager & Customer Relations Manager - Lion Minds - Johannesburg, South Africa
(2022-02 - 2022-07)
- Managed a sales team in retail education software, increasing customer base by 20% through strategic sales planning.
- Implemented performance monitoring and coaching, improving team sales efficiency by 12%.
- Handled customer complaints and ensured resolution within 24 hours, achieving a 95% satisfaction rate.
- Coordinated inventory, cash deposits, and software installations, streamlining operations at the Wonderpark branch.
Short Term Insurance Financial Advisor - OUTsurance - Johannesburg, South Africa
(2020-02 - 2022-01)
- Converted outbound leads into sales, consistently meeting or exceeding monthly targets by 10%.
- Provided product knowledge and tailored insurance solutions, achieving a 90% customer retention rate.
- Utilized persuasion techniques to close deals, maintaining quality standards and compliance with FAIS and FICA regulations.
Sales Team Manager - Metropolitan Momentum (MMI Holdings) - Johannesburg, South Africa
(2019-03 - 2020-01)
- Coached and mentored financial advisors, increasing team productivity by 18% through targeted training programs.
- Recruited and retained high-performing advisors, reducing staff turnover by 15%.
- Monitored market allocation and sales activities, ensuring compliance with quality and production targets.
Team Leader / Sales Supervisor - Teljoy - Johannesburg, South Africa
(2018-03 - 2019-02)
- Supervised a sales team of 15 agents, achieving 110% of sales targets for three consecutive months.
- Conducted daily touch-base meetings and coaching sessions, improving agent performance by 10%.
- Managed customer service initiatives, resolving queries and ensuring timely order delivery, resulting in a 92% customer satisfaction rate.
Collections / Sales Supervisor - CSS Solutions (Kganya Sanlam Project) - Johannesburg, South Africa
(2016-10 - 2018-02)
- Managed collections and sales for campaigns like SARS and Edcon Group, achieving 100% of SLA targets.
- Conducted QA call evaluations and staff training, improving call quality scores by 15%.
- Prepared weekly operations and telephony reports, ensuring accurate tracking of team performance.
Sales Supervisor - Clientele - Johannesburg, South Africa
(2013-06 - 2016-09)
- Led a sales team to consistently meet 100% of benchmark targets, reducing NTU (first premium unmet) rates below 35%.
- Implemented lead management strategies, increasing conversion rates by 20%.
- Recruited and trained staff, maintaining headcount and quality standards above 80%.
Sales Consultant - Clientele - Johannesburg, South Africa
(2011-11 - 2013-05)
- Sold various insurance policies, achieving 100% of sales targets through effective client engagement.
- Customized insurance programs and handled claims, ensuring equitable settlements for clients and insurers.
- Maintained detailed records and developed marketing strategies to expand clientele.
Field Sales Executive - Aquzania - Johannesburg, South Africa
(2011-07 - 2011-10)
- Conducted product demonstrations and negotiated contracts, signing up 50+ new clients.
- Ensured safe delivery of water machines and followed up on client satisfaction, achieving a 90% retention rate.
Telesales Representative - Integrate Immigration - Johannesburg, South Africa
(2011-03 - 2011-06)
- Booked appointments for guest house insurance, completing client lists and following up on leads.
- Reported daily on booked appointments, achieving a 95% follow-up success rate.
Account Manager (Tele Sales & Marketing) - Mi Way Staffing Solution - Johannesburg, South Africa
(2010-11 - 2011-01)
- Sold company services and managed call centre operations, securing sponsorships for matriculants.
- Trained sales staff and introduced POPI compliance, increasing client engagement by 10%.
Tele Sales and Marketing Representative - Eco no Bee - Johannesburg, South Africa
(2010-08 - 2010-10)
- Arranged client meetings and updated accounts using V Tiger, generating 30+ new business leads.
- Explained product benefits, achieving a 15% increase in client sign-up.
Call Centre Agent - AOL Dimension Data - Johannesburg, South Africa
(2008-02 - 2009-06)
- Promoted SAB products and allocated promoters to venues, achieving 100% of promotional targets.
- Conducted stock taking and trained new recruits, improving team efficiency by 10%.
Events and Promotions Coordinator - BR Promotions - Johannesburg, South Africa
(2007-07 - 2007-12)
- Managed brand promotions and recruited students, increasing brand visibility by 20%.
- Evaluated promotional activities, ensuring alignment with client objectives.
