Kobus Swartz

Senior UX/UI and Product Designer with 16+ years of experience designing and optimising digital products, enterprise software and eCommerce platforms. Experienced in leading end-to-end design, translating business objectives and user needs into intuitive, accessible and scalable digital experiences. Strong expertise in UX strategy, user research, interaction design, Figma and enterprise design systems, including building scalable component libraries, defining design tokens, configuring Figma Variables and establishing design system governance to ensure consistency, reusability and efficiency across products.

Skilled at collaborating with product, engineering and business stakeholders, influencing product direction, establishing design standards and mentoring designers. Combines strategic thinking, design leadership and a technical foundation to deliver user-centred solutions that support business growth.

Senior UX /UI Product Design Lead at Munch Software (2024-02 – 2026-07)

• Led end-to-end UX/UI and Product Design across high-traffic, multi-brand digital ordering and eCommerce platforms, translating customer needs and business objectives into scalable digital experiences.
• Defined user flows, information architecture, interaction patterns and interface design across critical customer journeys, including onboarding, account creation, menu discovery, checkout and post-purchase experiences.
• Developed and evolved enterprise design systems using reusable components, Figma Variables and design tokens to improve cross-brand consistency and support scalable product delivery.
• Partnered with Product Managers, Engineering and business stakeholders to align product requirements, design decisions and delivery priorities with customer and business needs.
• Applied user research, usability insights and product analytics to identify friction, validate design decisions and prioritise experience improvements.
• Created high-fidelity Figma prototypes, detailed design specifications and developer handoff documentation to support implementation and design quality.
• Mentored designers, facilitated design reviews and promoted consistent design standards and cross-functional collaboration.

Head of UX & Design at Vectra Business Technologies (2019-07 – 2024-01)

• Designed end-to-end user experiences and interfaces for enterprise eCommerce platforms, from discovery and UX flows through implementation.
• Evaluated existing customer journeys and identified usability and experience improvements across online shopping experiences.
• Led front-end delivery for Magento projects, bridging UX design intent and production implementation.
• Facilitated client workshops, onboarding sessions and UX walkthroughs to communicate design decisions and align stakeholders.
• Created reusable interface components, Magento themes and design documentation to support consistency and maintainability.

UX Designer & eCommerce Front-End Lead at Vaimo - South Africa (2015-09 – 2019-06)

• Designed UX flows and interfaces for large-scale eCommerce platforms from discovery through implementation.
• Led Magento front-end development delivery, ensuring alignment between design intent and production output.
• Improved user experience through usability analysis and optimisation of existing eCommerce platforms.
• Facilitated client workshops, onboarding sessions and UX walkthroughs.
• Produced design specifications and documentation to support development teams.
• Built reusable front-end components and Magento themes to improve consistency and scalability.
• Developed Magento websites using PHP, MySQL, LESS, XML, jQuery, HTML & CSS.

Senior UX/UI Designer at Amalgamated Motor Retailers (2014-09 – 2015-08)

• Established UX practices within a newly formed digital team, improving consistency in design and usability.
• Designed and developed internal ERP-style systems supporting finance, HR, asset and lead management.
• Conducted UX research and system evaluations to identify improvement opportunities.
• Delivered websites, landing pages and digital marketing assets for customer acquisition.
• Implemented SEO improvements across multiple digital platforms.
• Supported staff training and onboarding on new digital systems.

Senior UX/UI Designer & Front-End Developer at Satinsky 128 (2012-11 – 2015-08)

• Designed and developed business systems and web platforms using PHP, MySQL and front-end technologies.
• Built operational systems including CRM, HR and stock management tools.
• Delivered responsive front-end interfaces using HTML5, CSS3 and jQuery.
• Created digital marketing assets and campaign landing pages.
• Supported SEO initiatives and lead-generation strategies.

Front-End Lead Developer & Designer at Nacqui Interactive (2011-11 – 2012-10)

• Developed responsive front-end interfaces using HTML5 and CSS3.
• Translated UI designs into production-ready, standards-compliant code.
• Maintained CMS-driven websites and client content.
• Implemented interactive UI components using JavaScript and jQuery.
• Supported Agile delivery processes and SEO improvements.

Front-End Developer & Designer at Synchrony Web Solutions (2010-11 – 2011-11)

• Developed websites and CMS solutions using HTML, CSS, JavaScript and Flash.
• Built WordPress themes and DotNetNuke skins for client projects.
• Created newsletters and marketing assets for campaigns.
• Maintained client websites and digital content.
• Collaborated on front-end delivery and implementation.

Lecturer / Tutor & In-House Designer at CTU Career Campus (2009-07 – 2010-11)

• Delivered training in web development, design and multimedia.
• Taught HTML, CSS, JavaScript, PHP/MySQL, Adobe Suite and SEO fundamentals.
• Assessed student work and managed learning portfolios.
• Managed institutional websites and digital content.
• Supported internal design and digital communication needs.

Lecturer / Tutor & In-House Designer – CTU Campus - Menlyn, Pretoria (2008-07)