Lizelle Rademan

Senior UX/UI and Product Designer with 20+ years of experience designing complex digital products across fintech, automotive, technology, property, healthcare and sustainability. Experienced in UX and product strategy, end to end design, information architecture, interaction design, design systems and agile delivery, with recent leadership experience managing remote UX/UI teams and design sprints at Moneybase. Hands on Figma practitioner with experience using AI assisted workflows for research, ideation, wireframing and rapid prototyping to turn complex business requirements into clear, intuitive digital experiences.

UX/UI TEAM LEAD · SENIOR PRODUCT DESIGNER at MONEYBASE (MALTA) — Contracted via Numinara Ltd (2025-10 – Present)

Led the UX/UI design team at Moneybase, driving design strategy, sprint planning and delivery across a complex fintech ecosystem while remaining hands on across key product, brand and digital initiatives.

• Led and mentored a remote UX/UI design team, ensuring quality and consistency across product initiatives
• Owned weekly UX/UI sprint planning, prioritisation and design delivery within an agile environment
• Managed design workflows across JIRA and Figma, coordinating closely with Product and Engineering teams
• Provided UX/UI leadership across complex fintech products, translating business requirements into intuitive experiences
• Led the redesign of the Moneybase Crypto offering, including UX/UI, branding, website and supporting digital experiences
• Drove the evolution and migration of the Moneybase design system, improving consistency, scalability and design efficiency

FRACTIONAL DIRECTOR OF UX/UI AND EXPERIENCE DESIGN at NUMINARA (2025-10 – Present)

Lead UX, product and experience design across startup and scale up environments, helping organisations turn complex products and business problems into clear digital experiences.

• Lead end to end product design from discovery and UX strategy through to final UI and prototype delivery
• Translate complex business requirements into information architecture, user flows, wireframes and interactive prototypes
• Conduct UX audits, user research and journey mapping to identify friction and improve usability
• Design scalable UI systems and frameworks across digital products
• Work directly with founders, strategy teams and stakeholders to define product direction
• Use AI assisted design workflows to accelerate ideation, wireframing and rapid prototyping
• Balance user needs, technical constraints and commercial objectives to create practical product solutions

UX/UI EXPERT at BMW GROUP SOUTH AFRICA (2020-08 – 2025-10)

Part of the core ZA Hub design team delivering enterprise digital products for BMW Group’s European markets in collaboration with global teams in Munich.

• Designed complex enterprise products across the full UX/UI lifecycle, from discovery and requirements through to implementation
• Worked across Vehicle Booking Services (VBS), Damage Assessment Services (DAS), and Offer & Contract (OfCon) platforms
• Translated complex business and technical requirements into intuitive user journeys, information architecture, wireframes and interaction models
• Created high fidelity prototypes to explore, test and communicate product solutions
• Collaborated with product, engineering, business and global stakeholders across international teams
• Contributed to scalable design systems and consistent experiences across complex digital products

SENIOR UX/UI DESIGNER at ORIGIN/DISTRICT INTERNATIONAL (2015-05 – 2020-07)

Led UX/UI design across a range of digital products, working closely with multidisciplinary teams to translate business requirements into intuitive, user centric experiences.

• Led end to end design delivery from discovery and concept through to final implementation
• Conducted UX research, user journey mapping and information architecture
• Designed interaction models, wireframes and prototypes to test and validate user experience
• Collaborated with strategy, development and stakeholders to align product, user and business needs
• Facilitated workshops and mentored team members

UX/UI DESIGNER · DESIGN LEAD at AKA THINKTANK CREATIVE (2014-05 – 2015-04)

• Oversaw digital design projects from concept through delivery, collaborating with designers and developers and mentoring junior designers.

WEB / GRAPHIC DESIGNER at VANE SYSTEMS (2010-07 – 2014-04)

• Delivered websites, digital assets and multimedia content across multiple brands and platforms.

GRAPHIC DESIGNER · VIDEO JOURNALIST at CREAMER MEDIA (2007 – 2010)

• Produced digital, multimedia and video content supporting online publications and digital storytelling.

BA DEGREE in Visual Communication – The Open Window Institute (2003 – 2008)

MATRIC in Major: Art – HS Pro Arte Alphen Park (1998 – 2002)