Lefa Rustoff

I am a commercially driven professional with over a decade of experience across the Fintech industry and SaaS ecosystems as a Sr Account Manager Specialist - Regional Supervisor. My focus is building scalable revenue engines through consultative selling, customer success strategy, and long-term value creation.

Sr.Account Manager (Regional Supervisor) - Altron Fintech - Nupay - Limpopo Province

(2009-10 - 2026-01)

My primary purpose of this role is to drive revenue growth by retaining existing business as well as to acquiring new business within the allocated FINTECH customer data base and the broader B2B sectors. As the Senior Account Manager it is my sole responsibility to identify, engage, and secure new clients while establishing long-term partnerships that support sustainable business expansion. This role requires close collaboration with customers to achieve sales targets while ensuring that existing customers' revenue continues to grow and they remain satisfied.

• Managed 5+ active Key Accounts and 100+ SMME's (R100+Million monthly revenue)
• Managed and established a Regional Office in the Limpopo Province for Altron Fintech - Nupay
• Consistently achieved 110% - 140% of quota over five consecutive years
• Was awarded Top Achiever in Sales Targets in the year 2019 for SaaS and Fintech products
• Converted a small enterprise to Key Account, scaled the business from 3 (three) branches to over 40 (forty) branches in the Limpopo Province with a minimum monthly revenue of R15 Million
• Identify and target prospective clients within the FINTECH arena and B2B markets
• Develop and execute strategic sales plans to achieve and exceed new business targets
• Conduct market research to identify trends, opportunities, and competitor activity
• Engage decision-makers and present tailored solutions aligned with client needs
• Build and maintain strong relationships
• Increase Revenue
• Ensure consistent achievement of monthly stats, budgets and targets
• Maintain a healthy and active sales routine
• Track and report on sales activities
• Ensure consistent achievement of monthly, quarterly, and annual sales targets
• Work closely with internal teams to ensure seamless customer service delivery
• Serve as the lead point of contact to all customers within my territory
• Build and maintain strong, long-lasting client relationships

Consultant - ABSA Bank

(2006-01 - 2008-11)

Engage with clients to drive sales growth, conduct financial needs assessments, and contribute to the branch's sales goals. Focus on client engagement, client acquisition, and delivering tailored financial solutions. Responsibilities include client portfolio growth and ensuring regulatory compliance.

• Cross selling of banking products to existing customers
• Customer Service
• Meeting daily and monthly targets

Assistant Financial Manager - Dimension Pro Active Security Services

(2008-10 - 2009-09)

• Payroll tasks
• Risk Management
• Control and monitor financial administrative duties
• Daily financial business tasks
• Reporting to the Director
• Monthly payments to service providers
• Ensuring compliance
• Ensuring customer service satisfaction

Higher Certificate - Marketing Management - UNISA

Higher Certificate - Customer Relationship Management - UNISA

Degree - Bcom Law - STADIO

National Diploma - Transportation Management - University of Johannesburg