
Lerato Kola
Marketing and Business Strategist
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About
Results-driven customer service and call centre professional with experience in inbound and outbound communication, client relationship management, administrative support, and stakeholder engagement. Proven ability to work in fast-paced, target-driven environments while maintaining high levels of professionalism, accuracy, and customer satisfaction. Skilled in handling customer queries, resolving complaints, meeting KPIs, and delivering exceptional client experiences.
Strong communication, problem-solving, and multitasking abilities combined with solid administrative and computer skills. Passionate about delivering service excellence aligned with organisational values and customer experience standards.
Experience
Administrative Support at The Wen Group (2025-03 – Present)
- Provide professional administrative and customer support within a fast-paced operational environment
- Handle incoming queries, email correspondence, and stakeholder communication efficiently and professionally
- Maintain accurate records, databases, and filing systems to support operational compliance and information management
- Coordinate meetings, schedules, and appointments while ensuring smooth daily workflow management
- Assist with data capturing, reporting, and information validation to support operational decision-making
- Process invoices, monitor expenses, and support financial administration processes with high attention to detail
- Track project timelines and follow up with internal stakeholders to ensure deliverables and deadlines are achieved
- Support onboarding processes and internal administrative procedures to improve team productivity and operational efficiency
- Ensure compliance with company procedures, administrative policies, and service standards
Call Centre Agent at Linquest (2021 – 2023)
- Managed high volumes of inbound and outbound customer calls while delivering professional and customer-focused service
- Resolved customer queries efficiently while maintaining excellent communication and problem-solving standards
- Achieved and maintained performance targets related to customer satisfaction, response times, and resolution efficiency
- Logged customer cases accurately and escalated complex issues to relevant departments for resolution
- Built and maintained positive customer relationships through effective communication and service delivery
- Identified customer concerns and provided valuable feedback to improve service processes and customer experience
- Maintained professionalism and composure in high-pressure and target-driven environments
- Demonstrated strong telephone etiquette, active listening, and conflict resolution skills
- Assisted with lead generation and customer engagement initiatives during outbound campaigns
Business Strategist & Marketing Lead – Vision Ride (VR EdTech Startup) at AFDA Business Innovation Hub (2024-02)
- Conducted market research and customer engagement analysis to support strategic business decisions
- Presented campaign insights and customer-focused strategies to stakeholders and project teams
- Coordinated marketing initiatives and customer engagement activities in collaborative team environments
- Developed communication strategies designed to improve customer interaction and user engagement
- Strengthened analytical, communication, and presentation skills within a deadline-driven environment
Education
Bachelor of Commerce (BCom) in Business Innovation & Entrepreneurship – AFDA (2023 – 2025)
National Senior Certificate (Matric) – Dawnview High School (2016 – 2020)