Lerato Tsoka

Dedicated and experienced marketing professional with proven success managing consumer marketing and brands for commercial organisations. Seeking an opportunity to use my experience to serve the marketing industry.

Marketing Coordinator - Supatrade Spar

(2025-06)

• Campaign & Promotional Support: Assist with planning and rollout of national and regional SPAR promotions, catalogues, and in-store activations
• Coordinate point-of-sale materials: posters, shelf talkers, wobblers, and digital screens
• Help manage seasonal campaigns: Back-to-School, Festive, Heritage Day, etc.
• Digital & Social Media: Create content and schedule posts for store Facebook, Instagram, and WhatsApp groups
• Capture photos/videos of promotions, events, and new products for social channels
• Monitor customer comments and engagement online
• In-Store Marketing: Ensure visual merchandising standards are met: displays, gondola ends, window displays
• Support price promotions and ensure correct pricing signage is up on time
• Assist with sampling days, product demos, and community events
• Community & Brand Building: Liaise with local schools, sports clubs, and charities for SPAR sponsorships and activations
• Support loyalty program initiatives and customer feedback drives
• Represent the SPAR brand professionally at events and in-store
• Reporting: Track performance of promotions and report on sales, foot traffic, and customer response
• Assist with competitor analysis and market research
• Manage marketing stock and budget for materials

Marketing personnel - Edgar's beauty

(2024-01 - 2025-02)

• Promoting Beauty Products: Creating awareness and boosting sales of cosmetics, skincare, and fragrance brands under Edgars Beauty
• Customer Engagement: Assisting customers by providing product information, recommending suitable products, and demonstrating beauty items when necessary
• Merchandising: Ensuring that beauty counters are attractive, well stocked, and up to brand standards (including promotional displays)
• Campaign Execution: Helping implement in-store promotions, seasonal campaigns, and product launches according to marketing plans
• Sales Target Achievement: Working towards monthly or quarterly sales goals, upselling and cross-selling products

Promoter - Raspberry promotions

(2022-05 - 2029-09)

Promoting newly introduced products in the market

Advance Diploma - Management Science: Marketing - Durban University of Technology (2025 - 2025)

Diploma - Management Science: Marketing - Durban University of Technology (2022 - 2024)

Matric - Wordsworth High School (2020 - 2020)