Lokesh Lalwani

Technical SEO Analyst with 4+ years of proven experience in link building, outreach campaigns, guest posting, keyword research, competitor analysis, technical SEO audits, and SERP optimization. Demonstrated success in improving organic traffic, keyword rankings, domain authority, and website visibility through white-hat SEO strategies. Proficient in Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog, with strong expertise in on-page SEO, backlink profile management, search intent mapping, and performance reporting.

SEO-link Builder at Even Digit (Present)

• Built and executed white-hat link-building strategies to improve organic search rankings across multiple niches.
• Researched and acquired backlinks through guest posting, directory submissions, broken link building, and outreach.
• Collaborated with content teams to ensure keyword-rich, optimized content for better crawlability and user engagement.
• Performed on-page SEO activities including: Optimization of meta titles, descriptions, headers, and internal linking Content optimization for existing web pages to improve search intent alignment Blog topic research based on keyword opportunities and audience interest Suggested new web pages and website sections to improve site structure and topical authority
• Used tools like Ahrefs, SEMrush, Google Search Console, and Screaming Frog to conduct audits and track SEO performance
• Prepared SEO reports with KPIs like traffic growth, backlink count, domain rating, and ranking improvements

Accounts Assistant at T. Choithram & Sons L.L.C. (2016-01 – 2022-05)

• Maintain, manage and record day-to-day transactions.
• Prepare, maintain and manage general ledger accounting.
• Inspect, verify and reconcile accounts receivable records and unpaid bills.
• Coordinate with sales team in collecting customer balances.

Intern at Big Bazaar Hypermarket (2015-01 – 2015-02)

• Receiving, Checking and sorting of all the invoices sent by central purchase from the HQ.
• Sorting Goods Return Voucher / Credit Notes for each month.
• Maintain, manage and update records of all inventories.
• Perform reconciliation of banking transactions.
• Assist in preparing various financial statements and records periodically.
• Perform and provide analysis support for key departments in managing budgets.
• Handled one of their major Fashion Show event for the season.
• Sourcing out Venue, Invitation, Sourcing of models etc.

MBA in Finance & Marketing – Sanghvi Institute of Management and Science

Bachelor of Commerce in Foreign Trade – Devi Ahilya Vishwavidyalaya